How is the majority of content consumed today? Reading the NYT is excellent, but that will only take you so far. On this episode of the Massive Agent Podcast, host Dustin Brohm is joined by the faces behind Broke Agent Media, Eric Simon, and Byron Lazine, to talk about why you NEED to be providing a variety of content for your audience to consume and how hashtags may be limiting your reach.
Broke Agent Media, also known as the Barstool of the real estate industry, is not only here for entertainment and laughs, but rather, they are here to teach upcoming agents about the ins and outs of their market by utilizing social media trends. BAM notes that you cannot grow on social media by simply publishing; you also MUST consume.
Most agents know they need to be content creators, but the number one pushback is "I don't know what to post." Listen to the conversation as Eric and Byron explain how most media consumed today is recycled and reinvented. You don't need to invent a new concept. However, you do need to reinvent working concepts and strategies to reflect your brand image.
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