What do people that hire you think about your brand? Let's take a step back, do you even have a brand? Most agents think a brand is just a logo. News flash, it's NOT. There is so much more intricacy to building your brand today than just Canva graphics and listing photos. The biggest opportunity agents can take online is to talk about anything EXCEPT real estate. People want to hire someone that they connect with, are you that person?
On this week's episode of the Massive Agent Podcast, Serhant Ventures Brand Architect & Educator Kat Torre joins us to talk about brand development. More specifically, building your brand through genuine, informative, and consistent content. Too often, agents get caught up in the figures and lose sight of who they really are. As a result, viewers and potential clients notice your energy. However, people will notice when you are talking about something you like as well.
Listen to the conversation as Kat encourages us to approach building an online brand as building a business. It is a long-term process, so STOP comparing your chapter one to somebody else's chapter 20. Take It brick by brick, day by day. Trust is only built over time and taking daily action will add up to what your brand is. Kat notes that, "Movement creates momentum, and people are attracted to you when you are in motion."
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