Realtor, behold... THE YouTube Masterclass for Real Estate Agents thanks to this new episode of the Massive Agent Podcast with renowned YouTube strategist, Owen Video. Owen and host Dustin Brohm dive DEEP into the realm of YouTube exploring strategies that real estate agents can utilize to maximize their presence, on the platform. From crafting content to implementing marketing techniques this episode offers valuable insights for agents seeking to enhance their digital footprint.
In this episode, Owen Video provides advice for real estate agents looking to establish and expand a successful YouTube channel. He shares his expertise on how to build and grow a presence on the platform.
Key Discussion Points:
✅ The Significance of YouTube in Real Estate; Owen imparts his expertise on why YouTube holds importance for real estate agents and how it can significantly influence their marketing strategies.
✅ Achieving Virality on YouTube; Insights into creating content with the potential to go viral thereby expanding reach and fostering engagement.
✅ Crafting a Content Strategy for Real Estate Professionals; Owen shares tips on developing content that resonates with the target audience emphasizing the importance of relevance and creativity in videos.
✅ Harnessing YouTube for Lead Generation; Strategies for utilizing YouTube not as a branding tool but also as a potent resource for generating leads and driving sales in the real estate industry.
✅ The Role of SEO in Achieving Success on YouTube; Understanding how SEO operates within the context of YouTube and how agents can optimize their videos to enhance visibility.
✅ Tips, for Creating Engaging YouTube Videos; advice encompassing topic selection, video duration and maintaining interest.
✅ Should YouTube Shorts be posted on your main channel with your long-form YouTube videos? You'll get the answer, and a deep understanding of WHY it's the correct strategy.
Quotable Moments:
📣 Owen Video: "YouTube isn't just about videos; it's about building a community around your brand."
📣 Dustin Brohm: "Real estate and YouTube are a perfect match – it's visual, it's engaging, and it tells a story."
Links and Resources Mentioned:
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RESOURCES :
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Dustin Brohm (00:02.33)
On this episode, you are getting the YouTube masterclass for real estate agents with the expert of all experts. Oh, and video. This is the longest episode we've ever done, but it just keeps digging deeper and digging deeper and digging deeper, answering all the questions you have about YouTube as a real estate agent. You're not going to want to miss this. Make sure you stay through the end because at the end we start going rapid fire through some of the questions to make sure all of your questions are answered.
If you don't leave this episode fired up and clear as hell on why and how you should do a YouTube channel, then well, I don't know.
What the fuck was that? Alright, I'm gonna scratch that. I'm gonna redo that shit.
Dustin Brohm (00:48.726)
This week we are giving you the YouTube masterclass for real estate agents. Every question that you have about YouTube as a realtor is answered today with the expert of all experts, Owen Video. Make sure you stay through the end because we start going rapid fire through some of the questions. We talk about shorts. Should you have them on the same YouTube channel or do you need a different channel? Thumbnails, titles, how do you choose them? How do you get them right? Should you have a channel? If you do, what should you be doing videos about?
We cover all of this. Let's get into the episode right now.
Dustin Brohm (01:23.182)
That's better.
What is up guys? Welcome back to the massive agent podcast episode 308. I am your host Dustin Brome here in Salt Lake City, Utah. Today, like I said, this is the masterclass on YouTube for real estate agents. There is a very specific formula that agents should follow. And when you do, YouTube can crush it for you. Now you have to be consistent. It takes time. It's not like something you can do and get business two weeks from now. You might, but probably not. You certainly don't wanna plan on that.
But when you're consistent and you do things a specific way, you can get business results from YouTube. I've seen it with agents all across the country, all different walks of life, all different strengths or weaknesses, introverts, extroverts, you name it. I've seen agents crush it on YouTube. And most of them have learned it from Owen Video. Most of, and if they didn't learn it directly from him, they learned it from someone who was trained by Owen Video. So we just went right to the source. Owen is-
one of the best YouTube experts out there and he's breaking it down today. Like I said, this is probably the longest, I believe this is the longest episode. So if you need to listen to it in chunks, go for it. But this is worth listening through to the end. I mean, let's be honest, most of you guys listen at like one and a half times speed anyways, or you should, maybe not. It's funny, I did a poll on social a while ago about podcast listening. Some people listen at 2X speed, some people are like, no, I can't listen more than one. I personally listen at 1.4.
on pocket casts. That's how I listen to my podcast. 1.4 speed is perfect. Regardless, this is an episode you're going to want to consume all the way through. We don't just rehash. We don't just reword shit over and over. We don't just talk about the same stuff. It's just one question after another, after another, digging deep, giving context. You should walk away today being crystal clear on everything you need to be successful on YouTube as a real estate agent. And that's why we just kept going. I wanted to make sure
Dustin Brohm (03:21.742)
question was unanswered and this is awesome and there's much more to come from Owen and myself. We actually live here in Salt Lake City and we're gonna be doing some stuff together. We're gonna be doing some collaborations. If I'm being honest and transparent, I was absolutely fired up and refocused and recommitted to doing YouTube in a serious way after this conversation. I gained some clarity on a few things that I was missing and it
It's got me going. So YouTube I am recommitting to for real. And I'm gonna be getting Owen's help. He's gonna be guiding me through it as my coach, as my mentor. So here it is for free for you guys. Great episode. Before we get into that with Owen video, there's two tools that you need in your tool belt with all the uncertainty in the real estate market, all of the changes happening in our profession and all the confusion that consumers have, right? You're confused.
Most agents are super confused. We don't know what's happening with commission, with what changes are gonna happen with that, is the way we get paid gonna change, is the way we do business gonna change, all that stuff, right? Well, here's what I know for goddamn sure, that people will still need and want to buy and sell real estate, and they're gonna need help doing it. That's not gonna change. So if you're worried that you're not gonna have a job or whatever, stop it, stop it. The shitty agents,
the unserious agents, they're gonna go somewhere else. They're not gonna be able to survive. But if you take this shit seriously, and if you make a decision right now to thrive in spite of what everyone else is fearing and thrive because of it, because of the opportunity that it creates, you can do so well. Great agents, I believe, will be even more valued and more in demand than before because of everything happening right now. But regardless, there's two tools that you need, okay? Two tools you need.
in spite of all that, that are just gonna make your job easier, help you become the knowledge broker in your town, be the real estate advisor that your clients need. You need Keeping Current Matters because they do all the research. They do, they tell you what's happening with the market, what it all means, what it means to your sellers, what it means to your buyers and how to communicate to them. You need Keeping Current Matters. Go to trykcm.com slash bam to try it. And then you need BAMx, the community of agents. You need to be around agents.
Dustin Brohm (05:45.762)
who are doing big things, who are not pessimistic, who are excited, who are taking action and who are growing, that's who you need to spend the majority of your time with in this environment. Otherwise, the fear and the headlines and the pessimism is gonna get you. It just is. If you don't put good shit into your brain, all the negative stuff by default will get to you and you will start to doubt your career in this industry. You'll start to doubt your future. You'll start to doubt your capabilities.
You'll start to doubt whether or not you should even be an agent anymore. So you need to be around great agents who are doing big shit. And BAM X is definitely the community for that. Go to massive agent podcast.com slash BAM X. Make sure that in checkout you use code massive and get yourself a discount for as little as $10 a month. You could be part of this. It's an incredible value. So keeping current matters BAM X you need those tools in your tool belt. Now.
Let's get into this master class on YouTube with Owen Video, the master himself, let's go.
Dustin Brohm (06:52.726)
Congratulations to you for listening all the way through to the end. Hopefully you have all your questions answered because I asked every question that possibly came to my mind and then some, and Owen did such a great job of diving deep into context. I mean, that's a very nice way of saying he delivered it. That dude can talk, but he knows his shit. And like you saw, he can, he knows how to insert calls to action in the conversation that feels natural, which is what makes a great YouTuber.
Obviously he has years and years and years of practice. So really excited to be able to bring him to you guys today. I learned a lot from him. I asked a lot of questions from a selfish point of view, knowing that they would serve you as well. But I mean, I need to get my YouTube game in order as well because I just haven't taken it as seriously as I should. And I asked him before we even started recording, I was like, dude, a lot of people think it's too late for YouTube, that it's too late to get started. And he laughed. He's like, there's never been a better time.
that it's never too late, there's never been a better time. It's such a, like sure, it'd be great if you started three years ago, but you didn't. So get started today. It's the same conversation about, you know, should you invest in real estate? Should you buy a home? You're telling your clients the best time to buy was 20 years ago and today. It's the same fucking thing with YouTube. So it's still an amazing opportunity. So I am extremely excited. I hope you are as well. I hope you have more clarity about what to do.
make sure that you go follow Owen Video on Instagram, go follow Owen Video or subscribe rather to Owen Video on YouTube, go see what he's doing, emulate it, copy it and when you can, work with him, hire him, join his programs because he is the real deal. He is trained and coached and taught a lot of the people who are training and coaching agents on YouTube. It's just what it is. So he knows his stuff. Thank you for listening. If you found this episode valuable, please share it with another agent.
and help us to spread the word. We'll be back next week with another awesome episode of the Massive Agent Podcast. Thank you so much. See ya.