Massive Agent Podcast

111: Exactly What You Need to Start Your Own Video Show w/ Ryan Hills

February 06, 2020 Dustin Brohm Episode 111
Massive Agent Podcast
111: Exactly What You Need to Start Your Own Video Show w/ Ryan Hills
Show Notes Transcript

Many real estate agents have tried their own video show or podcast, but it "didn't work" for them. In the 3 months they released weekly videos, they didn't reach the level of success or grow their audience as big as they expected they would. So naturally, they threw in the towel.

Then there's Ryan Hills, host of REsource.TV. He's been consistently doing his show every single week for TEN YEARS. Yeah, a decade. REsource TV has been publishing new episodes consistently for a freakin' decade. Over that time, he's wanted to quit. Many times. Like, MANY times. But he didn't. He just kept going, show after show, improving incrementally each time.

Anyone who sees the REsource TV show come across their news feed today can see the incredibly well done, well produced videos that they do. But it took years and years of doing "less than awesome" videos to learn how to make a good one.

This week, Ryan Hills is telling the story of what he's learned over these last 10 years of doing his video show, the struggles and headwinds he had to overcome, how he stayed consistent even when wanting to quit, and exactly what type of video equipment that you need to launch a video show of your own.

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spk_0:   0:00
on this episode of the massive agent podcast. Anyone who's ever wanted to start their own show is gonna be very, very happy. We're talking with Ryan Hills from our resource TV, someone who's been doing a show consistently for over a decade. 10 straight years of doing a show. Do you think he's learned some stuff? Do you think he's learned some tips and what's important and what isn't? Well, we're gonna learn all those things right now on the massive agent podcast. Let's do it. Massive Agent podcast. We're the generation tips and strategies to give you more leads and sell more homes. I love to buy houses. I like to sell houses, takes brass balls. So wait a minute leaves a week. You're week. I've had better. Oh, I got your attention. Now here's your hose. Dustin Brohm, what is up? Everybody Welcome to the massive agent podcast episode number 1 11 You know, I feel like I just screwed up the intro a little bit because normally I think I say different. Don't don't usually say like welcome to Episode 111 of the massive Agent. Yeah, that's what I do. That's what I do so you get it. It's Episode 1 11 and this is the massive agent podcast. And if you're new to the show welcome. I am your host, Dustin Brohm. I am super excited to hear from Ryan Hills. Today, Ryan Hills is the host of our resource TV from the Ari source dot TV website. They've been doing a show consistently for over 10 years. It's one of the best quality shows that I've seen. It's also a podcast. They take that show and break it up into smaller little segments, and then they also do a podcast. So if you're on the mortgage side of the industry, you've absolutely seen Ryan and his content all over the place. For many years. Most real estate agents haven't seen Ryan or his content or come across our resource TV yet. But I'm telling you, it's a huge, huge mistake to not consume it. It's extremely valuable. And if you like this show, if you listen to this podcast right here, I promise you you will love the our resource TV show. And so we're gonna learn today. Like I said in the intro, anyone who's ever wanted to start a show anyone who currently has one myself included. We were in for a treat because it's not every day that we can talk to a veteran that's been doing it successfully and getting better every frickin time. They release a show for 10 years. It's not every day we get a veteran of 10 years on the show, so this is gonna be really good. I'm excited. Thio Ask him questions for selfish reasons. I want to make this show better. I want I want to be around for 10 years. You know I want to. I want to start doing video. In addition to just this audio podcast, I have all sorts of questions like What's important? What should we not even worry about it all? What, you know, biggest mistake he made along the way and how to avoid it. All the good stuff if you're new to this show. Welcome. My name is Dustin Bro. Mature host. Apparently, you guys probably heard that Eirik, I record this show in my basement office. At my house. I have two young kids, boy who's five daughter, who's, too, and my wife and they're in the kitchen right now. Directly above our heads and the floor is wood so fantastic, we'll probably Here's the big booms. Don't worry, my house is not. It's not in a war zone. It's just at home with Children. So, um, where the hell was? I think I was introducing myself yet again yet again. If you're new to the show guys, my name's Dustin bro. I'm your host. This is a industry syndicate production. I am the co founder of a real estate and mortgage industry podcast network called The Industry Syndicate, and this show is a proud founding member. Off that network, you can get our app. We have a podcast player in podcast community app made four agents and loan officers. You just need to go to the APP store or Google play and get the industry syndicate app. If you like this show, there's a ton more that are great as well, and you can find them all from the industry syndicate and something I wanted to announce, um, for the first time here, unless you follow Industry syndicate on social media next week on what is it? On Tuesday, February 11th we're launching the very first syndicate original podcast. It's the very first original podcast from the industry syndicate hosted by Meghan Anderson. If you guys are on the mortgage side of the industry, you know Megan Anderson very well from NBS Highway and her social media. She does an amazing job. So you do not want to miss this show. It's called behind the breakthrough, where she interviews some of the top people in our industry and out to find out what there's what their career looked like prior to them, making it big, so to speak, prior to the success. How did they break through? What did that look like? And what what did they do to make that breakthrough happen? So look for Behind the Breakthrough, the first Industry Syndicate original show coming on Tuesday, February 11th. Make sure you get the industry syndicate app, and you'll hear more about that in the meantime on our social media. But I guess I could finally finally make it through my frickin intro. For once, I mean, I've got to talk about myself a little bit, right? I mean, it's my show. I have have the mike here and nothing stopping me. I'm the co founder of the industry Syndicate National speaker, trainer and real estate marketing coach. I write a weekly column every Friday for housing wire. Go check that out at housing wired dot com. I'm an agent with E X P Realty in Salt Lake City, Utah, and I'm the founder of the Massive Agent Society. Our one agent per market Facebook ads lead Jen Coaching Training Online Course platform. I know that's a mouthful, but guess what? It's a lot if you want to learn how to master your master lead generation and have someone to hold your hand through the process. Someone who you can have help you into a screen, a screen share with you if your ads get denied or whatever. If you want a resource and someone to show you how to master legion, you need to check out the massive Agent Society. Go to massive agents society dot com. Make sure your market is even available. We had a bunch of markets claimed last week when I did that one day, only half off deal. Congrats to you guys that took advantage of that. And that's why you should subscribe to the show. If you're listening to this on a day other than Thursday. You need to subscribe to the show. You get a reminder in a notification every time the show comes out. Speaking of which, you guys that have subscribed and have shown some love to the show, I want to thank you. Um, you guys can actually help help me out and help us out tremendously in making this show a success and attracting more guests, bigger guests, bigger opportunities. I have some stuff where I'm gonna be doing some live podcast at some point, some on location, stuff and and really exciting. And I have you guys directly to thank for that first off for listening, for subscribing and for leaving reviews on iTunes are white. Keep calling that it's not called iTunes anymore. It's apple podcasts, but you guys that have left reviews on apple podcasts and subscribed you help out so much So I'm going to give a shout out here to the review of the week. Every week I'm gonna go to the most recent review or two, depending on how long they are and give a shout out and show some love for you guys every time you leave. A review on apple podcasts and subscribe at the same time. You have no idea how much it's helping. So thank you. Larry Hale says really enjoy this podcast. It always seems I always seem to pull a nugget or two or three from each episode. Thank you, Dustin. Thank you, Larry. Appreciate that. And then Ed Hooks says topically relevant living and learning are beneficial. Lifelong activities, always relevant topics and honest delivery of perspectives for your consideration. Thank you, Dustin. Thank you, Ed. Guys, I love hearing what you like about this show. Last thing I will ask before we get into this amazing interview with Ryan Hills, host of the Our Resource TV show and podcast. You guys, like I said it can help out, can have a direct effect on the success or lack thereof of this show. Now, obviously, if I shit the bed, if I screw things up, if I do a horrible job, no one's gonna listen. The audience disappears as you should, and that's on me. But you guys can also positively effect the show by sharing it with somebody who has not heard it before. If you like this show, if you've left a review. If you've subscribed to the show or you don't want to do any of that, if you find value for this episode or the show as a whole, please share it today. Please share share today. You could share an episode from massive agent podcast dot com. Share it right from apple podcasts or Spotify or wherever you listen or even just tag massive agent podcast on instagram or Facebook or share it in your stories. You guys, you guys are very creative with how to share it. Let others know that this show exists. If you like it, please help someone else out by giving them access to this information as well. It helps me and our show out tremendously, and it helps out the agent that you're sharing it with. So share it with your broker. Sure, within your office, shared in a Facebook group. Your stories, Whatever it is, send a text with a link to someone to another agent you work with, and, uh, you have no idea how much that helps us out and how much I appreciate it personally. So thank you guys. Let's jump into the interview right now with Ryan Hills the host of our resource TV. What is up, guys? I am here with Ryan Hills from our resource TV. Ryan, how are you, man? How's it going?

spk_1:   9:40
Doing awesome in Sounds like you got a ton of snow. So we're both kind of getting snowed in except for our snows, like maybe a sliver. And it sounds like you got a foot. So

spk_0:   9:49
Yeah, we were It's coming down two inches an hour and Salt Lake right now. I know it's crazy. Yeah. At the time we're recording this guy's it just dumped, like, a foot or 13 14 inches at my house in the middle of the Salt Lake Valley, kids were out of school. It's a snow day. So lovely, lovely woman love man, are you in Seattle or Portland south

spk_1:   10:11
of Seattle? About 1/2 hour in a little town called Puyallup that nobody knows how to say you're

spk_0:   10:16
in the pew in the pew, feet down. Yeah. So I Yeah, I know. I know Puyallup because ah, Rory pits. You know, Roy pits a dice. Yeah. Um, if it wasn't for him, I probably would know about it, But there you go. That's cool. I didn't know that you were in his town. He's upstairs, He's upstairs. Hopefully, he's sending you his deals. I I hope so as well. Right. Well, all right, I'm gonna have to have it. We're gonna first off, we're putting him on blast here, right? Applying some serious pressure shot. I'm gonna send him a d m. Afterwards because they just happen. Well, dude, thank you for being on the show. You You're somebody who have wanted to interview because you've been doing your own show a super highly produced, like, very professionally done show for 10 years that right?

spk_1:   11:06
10 years? It's probably longer than 10 years because our first couple shows we're actually on a different server that we lost. Uh, it's probably longer than 10 years, but at least yeah, decade.

spk_0:   11:17
10 years that you can prove. Yeah, exactly. Not that we want to see those shows because they're surely bad, I'm sure. Sure. Oh, geez. Yeah, it's funny. I was talking to someone the other day that was planning on doing a podcast, or, you know, they were doing one. They're like, Oh, my gosh. The 1st 5 episodes were so bad, and they were all like Episode 20 and they wanted to go back and re record and replace the audio. And I'm like, Just like it sucks yet the episode 123 they all suck. My are horrible, but they get better, Like, you know, that's just the way it works. You don't need to go redo it. Um, it's It's one of those things, man. When you got started with your show and I'm gonna ask this question first and then I'll give you 30 seconds to let the massive agent audience know a little bit more about who you are. But when you started, did you have any prior experience with videography with with doing a show like, Were you a news anchor there in Wallop? No, no, that's

spk_1:   12:12
the beauty of ah r C. And I just jumped right into it headfirst. I had never been on video before. I hope this gives everybody kind of some courage because I know I wasn't a news anchor. I've never crafted a message that was 3 to 4 minutes that was interesting or jumped in front of the camera. We just started, man, just like any other strategies, like let's do it And then, you know, we slowly got better and better. Better, better. And, you know, it's it's funny, because the reason we started most people don't know is right after the great recession, and it was really just r c and I in an office. RC was the marketing manager, and I was like, the only loan officer left at the time because of the great recession. And, yeah, it kind of similar to your story. I didn't have the best mentor as far as building an actual business, a sustainable business. So I wasn't I didn't have referral partners, and I didn't manage my database. Well, uh, you know, really just picked up business. Yeah, because, you know, I had a poll. Something of that joke if you had a pulse. You know, if you're alone, Officer back then you were getting deals. So when that great recession hit, it forced me to really focus on what am I gonna do here? How am I gonna build a business? And the question that drove both RC and I and us was how are we gonna become relevant later on it? And every day it is. How do we maintain a relevancy. How do we continue? Be relevant. But back then, 10 years ago, What are we going to do in Puyol a P town to become relevant? Because everybody else that had 5 10 years on me that actually built a proper business. They were gonna be fine. They were gonna weather that storm. Not me. I don't have. Like I said, no referral partners database was managed horribly. And so the one thing that we went all in on was video. We're gonna jump in front of camera, going to try to bring interesting, relevant content. And then we're gonna try toe. We don't even know how to distribute, which, you know, we can get into love. 3.4 point of conversations later on would even know how to distribute that. Back then. Facebook wasn't that big YouTube kind of was. But, you know, distribution wasn't even a thought. We were just trying to get a message out. And I remember going thio title in escrow classes. And there'll be 10 agents in the town and going, you know, we'd have to play the show like, literally hit play. Hey, would you watch the show and I don't even think we had a way to subscribe. We just wanted people to watch. And again, it was just just try to stay relevant or become relevant after the great recession. So

spk_0:   14:44
we forget how much has changed in 10 years. Yeah, absolutely. I've been an agent for just over nine years, and yeah, I was like, Facebook was still relatively new. It didn't have a fraction of the functionality that it right now. Man, that's crazy. It's if you've been in the business for, you know, 10 years or less. Like just just look at what business was like when you got started. It's It's so different. So that's interesting that you you didn't have the tools we have now, Like you didn't have Facebook live. You don't have instagram stories. You

spk_1:   15:20
so much easier now, man, I still like people that are in the business or even outside of the business. And they a scratch my head like, Why are you not using social on video, do you? Do you like working harder versus smarter? This is so weird to me back then. That was That was tough. Now

spk_0:   15:34
think they have missed the boat? Yeah, I have heard that all the time.

spk_1:   15:38
No, you haven't. And man learned from our lessons. We you know, Will Smith kind of made it cheesy because he talked about if you were seen his video failing forward. So it's kind of like a cliche, but that's what we did. We just failed for the last 10 years and learned from our failure and just try to get better. Try to get better editing, try to craft the better message, try to distribute better. And it's because we didn't give up that we, you know, eventually got to a nationwide show. And now we travel and speak to agents and loan officers because we just failed. We just continue to fail and got better through our failures. Man, we didn't know what to do. Day one back to your original question.

spk_0:   16:13
We had no idea. Yeah, So you started the show as as just for the local market, right? Like when you when you first started, Was it just You wanted to get more business? You wanted to get more deals? Was it? Did you have the consumer in mind or agent partners or both? And did you ever even think that it would go national and you'd be able to like be an industry leader at some point?

spk_1:   16:38
No, not at all. That was not even a strategy. Wasn't even a thought. It was really like we We were treading water. May I just wanted to survive. I didn't want to get out of the business. And, you know, necessity is the mother of invention. So that was like are all in like we had to survive. We had to keep her head above water, and we didn't even think about the consumer. Back then, we were just like I know agents can send loan officers business, so let's try to connect with them. And we just did that. And it was, I don't know, our seas over here. How many years later? But it's so long. A couple years later, I was fishing in Alaska, and I love this trip. I do it every year pretty much, you know, because we're always If your realtor Leonard, you're connected to your phone, your email like you're uber connected in Alaska. I go out in the bush where you can't be connected, so it forces you to slow down and I love fishing. So for a week I was out there. No running water, no electricity and the phone Just fishing with the bears and the moose and stuff is amazing. So get picked up on this little cabin out in Alaska at the base of Mount McKinley was pretty dope. And this little tiny plane picks me up and we're flying back to Anchorage and my phone starts getting signals. All my message is for the weak start popping in and e mails, and one message was from a guy named Frank Gray. If you don't know Frank and Brian back then had and still have one of the biggest and most watch shows in real estate lending called, um, was think big work small back then. Now it's the national real estate post. Oh,

spk_0:   18:16
I didn't know that they had a different name. Yeah,

spk_1:   18:19
yeah, all of our shows that I was talking about earlier on the things that will hurt small server that, and they switched over to the national real estate post. So anyways, that was like the Johnny Carson, if you will, of the mortgage and real estate video like space in that guy calling us out of nowhere going Hey, we've seen your stuff again. No intention for the videos to be watch outside of you all up there in California. So this dude calling, which is again, like, you know, the joke is the Johnny Carson of the mortgage video space. I was like, What in the world? Like you've seen our stuff? Oh, yeah. And we want you to guest house because they were getting really, really busy. They became mortgage rock stars, and they were traveling the country, and I just blew me away. Like we're just trying to tread water and keep our business going well. And we get this call from, like, the best of the best. I mean, they have hundreds of thousands of subscribers and followers and views and millions of views, and they want us to guest house. Yeah, and that was, like, the coolest. I was like, the first moment where the idea got bigger. And from there, you know, we started actually tracking. We figured out what analytic was and then started tracking

spk_0:   19:26
him. What is Oh, an analytic? This. What is this thing? Oh,

spk_1:   19:31
wow. We're you know, people are watching in different States. You know that that was crazy. Why are they watching in different states? And then? Then we started thinking bigger like, Well, how can we make this work? Initially, it was just to stay, Stay relevant, you Allah. But now other people are watching. And so it grew or organically like one of our feelers that we still have. We struggle with distribution, and we are shows grown like the most or glance organically like slow way. It's basically word of mouth. Have you seen their resource? And we still run the people every day that have never seen it after 10 years, and I want to be offended, but I just go. That's an opportunity for for us to find another person that wants to join our community. But it really is like we It's just like word of mouth. And we've we're trying to get better at, you know, having bigger strategies to really pull in the masses versus just waiting for that slow word of mouth to grow our audience.

spk_0:   20:29
I know one of the biggest, uh, roadblocks that that people put it in front of them, and I'm not saying it's not legitimate because I know what this is like. They start they launch a show, especially a video show. Because, like, podcasting is easy, it really is. You don't have to worry about video and editing the video and all that. So if you're gonna do a video show, there's videography. There's ah, we still live here. Uh, I never got my screen disappeared. You still hear me? Yep. I love it. All right, Um, the they realize Oh, my gosh, this. Either. It takes way too much time if they're going to do it themselves, or it costs way too much or both. How did you guys pay for it in the beginning? Well, we had bad gear. Yeah,

spk_1:   21:22
it wasn't very expensive, so we had bad gear and it just again. I don't even know what we shot with back then. Our CD. Remember? A flip cam. You guys remember those flip?

spk_0:   21:33
Yeah, they plugged right into the right kind of the USB thing, right? Like right in.

spk_1:   21:39
Oh, my goodness. Yes. He's reminded me of the 10 years ago, so we built a for some reason, we made it way too hard. So we built a huge frame that was like 15 by 15 2 by four frame. And then we stretched green cloth over that. Why don't we just paint the background? I don't know. We had this over overly built green screen backdrop and then a flip cam. And then I would put my notes. I would, you know, take him to the, um the wall really in. If you look back, I mean those crafting a message again. There's so many fine details we could talk about in video and podcasting. But crafting crafting a message that short relevant to the point is really difficult. And so I would rattle on those shows to be like 789 10 minutes. And, like I I'm sure nobody was still listening back then after the seventh or 8th 19 minutes. So, um, I had to get better at scripting and crafting a message again. If you if you've ever seen her show, it's It is scripted, and most people, a lot of video people tell you not to do it cause not authentic, and I agree with that. But I figured out a way to be able to write the spoken word, not the written word, and then read it hopefully to where I feel like it comes off. It's not scripted and it's it's genuine. So

spk_0:   22:51
I didn't know that it was scripted. Yeah, that's the That's the And I've seen it.

spk_1:   22:55
That's the goal. Yeah, yeah. Uh, you know, you can. That's the next level strategy because it's really hard. If you're just getting into video, I would say, Stick to a genuine bullet point or concept. Yes, you know, but work on it with a riding in scripting a message that's again short, relevant to the point and then work on reading that, delivering that they're small tricks not to get like, uber detail, but they're small tricks with your eyes. So if you see me, I'll look off camera a lot versus just staring at the you know, the we have a big screen monitor that's our teleprompter. And if I'm looking left to right, obviously it comes off scripted and not authentic. So small detail, fine, fine detail is I kind of glance at it. Look to the left or right, it never looks like I'm actually reading. Hopefully I do it right?

spk_0:   23:44
Yeah, I'm glad you mention that, because I I caught some grief from a few people because in a recent housing wire article, I talked about how, when you are reading a script, it's obvious and it makes the video horrible. People can see you looking slightly off, so I don't think you like. What you do is you're not reading a script at reading a script while you're recording a video is not good, because it's obvious it sounds scripted. You have bullet points or you scripted it and you just memorized it and you deliver it authentically. That's the key is you deliver it authentically, so it so it doesn't sound like you're reading. That's that's what I was getting out in that article. You've obviously accomplished that. So and hell I have notes like I have questions that I that I want to hit. I'll have, like, I have a note that is my show flow that I'm like, okay, mentioned this. This this, then do the interview, then this. This this. But usually I just like you have your outline of a basic outline of where you want the show to go, and then you just roll with it. That's something you develop a skill for by doing? Um, like I'm much better at asking follow up questions. You just keeping the conversation flowing Much better now than I was 110 episodes ago. That's why you have to start a show. If you want to do a show and be good at it, you can't be good at it before you do it right. Oh, you got

spk_1:   25:07
to do it. That's why it's important. I think those were talking off camera before handing in. People were saying that they would shoot a show or something and they wouldn't They wouldn't air it or they wanted to delete it or what? No, I think those shows are very important to go back and look at and go. Okay, what do we do, right? And what could we do? Better and again? That's just our concept of just failing forward. It sounds so cheesy, but you know that's what it is like. You have to figure out what you did wrong, and then let's do it better the second time around. And that's why having those shows in the, you know in the can so you could go back in reference those oh, and then also just like I just started working out, man. And I shall. I shared a vulnerable story that's not typically like me on social. And, um, I did a body scan. And next thing yeah, and, ah,

spk_0:   25:54
recently, like in the last month, right? Yeah, a

spk_1:   25:57
couple weeks ago. And it was after working out for three months and some three months into this journey, and I'm, you know, feeling a little bit good about myself. But not I don't have the results that I want. And this body scan index was like a kick in the nuts, man, because it said I was obese and our like, hurt my heart. I was like, God, man, why did I do this thing? But had I gone back on day one and taking a body scan Index Day one, I'm sure the results would show a huge improvement, but I don't have that toe leverage. And that's what I'm saying about having your shows. If you just are starting video or audio our podcast to go back and look at you can see the development and not having it for my workout journey right now. Socks, I don't know how much I've lost this faras, you know, maybe fat and maybe some of it's turned a muscle. That's my hope. I don't have anything to reference. Sure makes sense.

spk_0:   26:50
No, totally, Uh, interesting analogy. But I've I mean, I know some people do this, and they should, because for the reasons you mentioned, if you feel like you haven't made progress, if you feel like, why am I still doing this? Go back and listen to some of your first episodes. I've never known that. I just I got to the point Writers don't give a shed like Episode one Awful Episode two Still pretty awful. Episode three Awful Episode 110 Awful 11 today. Fantastic. But I just don't care anymore. Like I know I'm getting better. I can feel it. I know the feedback I get from people, so I just keep going. Um, but you cannot get to that point unless you're doing it again. So, Ryan, if anyone out there is wanting to do their own podcast or video show or both, what's the very first thing that you recommend? They dio Let's let's break it down for them because I want this to be as empowering as possible and to encourage more people to take action and actually launch it than anything they've listened to before. Where should they start? And let's work forward from there. It's

spk_1:   27:57
a great question. I'm thinking my answer is gonna be contrarian, which is kind of me. Anyways, that's always good. Yeah. So I think people, even though quality is very important to us audio video Good. We have a lot of a good equipment, all the toys. Right now, we have all the toys distribution, All that's important. But you've gotta have something to say. Even before you jump on the mike in front of the lake. I I don't I hate these. Oh, God. I'm gonna get myself in trouble. I hate these video challenges of 40 days. Yes, not because I love the consistency of it, which is the challenge. But if you don't have anything relevant to say, What are you doing? So you're actually doing the opposite, your training, your audience to tune you out because you're not saying anything of importance of relevancy. So before you do anything on a podcast or video, really think about what you're trying to say, who you're trying to say it, too, and perfect that message because that you look at Gary V. Man that dude's shooting video when he's getting on a plane or in a car. And it's always interesting because the message the content trumps the quality or the delivery method. And I think that's the biggest mistake I see every day, even today in both Realtors lenders is they just jump in front of my car. There are, Ah, video camera and they just blah. There's vomit, something that nobody cares about. I would rather you do it once a week or once a month. If you don't have that much to talk about and have something relevant to say that your audience is gonna connect with you.

spk_0:   29:27
Yes, let's. That's really let's jump into that a little more because you're right. So here's where I know some people are kind of throwing up their hands like what the hell? Because we tell him all the time. Just do it. Just start recording this press record. Yeah, I think we're both right. OK, you should just press record, but gives some thought 30 seconds of thought into what your intended audience actually wants. to hear something that's actually valuable. It's not that hard. It just takes a little effort, a little thought. So, yes. You should just say screw it and hit record whether it's a podcaster video. Yes, you should, like, two minutes from from when this episode is over. If you have not done a video and you're inspired to do so, you should do it. But take that two minutes to think about what the hell you gonna talk about? Yeah. No,

spk_1:   30:16
I mean what I'm saying, man is 10 years again of pushing past failures, right? So exact. Trust me, I mean, we come out once a week. If I had to come out with something every day that was relevant. I don't know that I could do that. I mean, that's that's a really difficult thing to come out with something original every single day that people are gonna find interesting. I'm just being real, like That's top.

spk_0:   30:37
Do it. I do a daily podcast. It started as a flash briefing. Then I made it available on Apple podcast called the Massive Agent Minute. And it's extremely difficult. I just man Well, thank you, but also, like I don't know. Maybe maybe it's bad because it can't be groundbreaking and revolutionary and just so fantastic every single day. So sometimes I talk about like, ah, like Disney Plus came out. So I talked about my kid's favorite show on Disney Plus or something like that. Yeah, um, I just make it an extension of this show so people can get stuff daily It sze hard. So, like I set that bar really, really high for myself. I kind of wish I didn't to be honest with you, right? So I don't want that and people seeing the daily stuff or even the weekly stuff to prevent people from starting. So like I can't do that consistently on a daily basis weekly basis with production value with great video with great topics. I really think let's talk about topics more because because you're right, that is the foundation. You could have the worst video, not the worst. You could have average video quality, average audio quality and still have it be the number one podcast on the planet. If it's great stuff. Russell Bronson, Marketing Secrets podcast. I know it's not the number one on the planet, but it's It's one of the top ones he records in his car while he's driving to and from the office and you can hear cars honking and the engine revving and stuff. Nobody cares that he's not in a professional studio because what he's talking about on 10 trumps That is great. Yes. So how do you pick those topics right at the beginning And your Because I 1000% agree. You've got to get that right. If you get that right, that does the majority of the heavy lifting and takes the pressure on takes the pressure off of you for all the other stuff that you feel like. You have to get perfect. How do you pick the best topics? How do you do that?

spk_1:   32:37
Yeah. So before we get to that, I like this. I like this conversation because I think we're talking about overcoming two challenges. The 11 part I love about the video challenge and telling somebody just hit record is your building consistency. So get back to my workout, you know, journey that I'm in right now. I went from nothing to I needed to build a habit I didn't want to do a diet, You know, I've done those I didn't wanna have, Like, a weight loss challenge. I wanted to implement a habit. And so the workout wasn't the priority. It was just getting the time every day, you know, carved out in the commitment. So I set out to go. I just gonna change my lifestyle and try to at least do two days a week. Well, I'm pretty driven, so I got that down pretty quick. And now, you know, it was like a week to, um, like, I can do this three days a week. And then by week three, I was up to four. And then last week, I did six days last week of seven. So that's the hit play is just implementing the consistency and the strategy of every day. Okay, And now I've got this. This have it built. Here comes the second part. Now, now I'm 45 months in now. The workout or the content, you know, for the analogy is important because I've built the habit. I'm in it now. Now I've gotta, like, refine. Okay. What? How am I working out of my scene? Results for video. It's like, let's build that consistency. I love they just hit, hit, play, start going, build that consistency, build that habit. But now we've got a really craft about her message, which is what you're what you're asking now is like, Dude, how do you figure out what to talk about? For me, it's easier. I mean again, mad respect, you coming out every day. And so it's mentally exhausting. Physically, there's a lot of commitment, man. So I know what you go through to do that. So mad respect. We only come out once a week. So are, or my content funnel is every Monday starting on Monday, I'm reading housing, wire, Inman. Anything I could get, I got. I'm trying to get my funnel as big as possible to consume as much relevant content for that week. So every day, Monday, Tuesday, Wednesday, all the way up till Friday morning, I will be thinking about what I'm gonna talk about on Friday. And typically if I read something interesting like we talked about one a year articles that you wrote all kind of earmark that instead of a side in a folder and by the time Friday comes out because again This is habit. I don't have to go. Oh, shit. What am I gonna think about today? What we talked about? No, I know. I got probably 30 articles that I've read and referenced, and a show's coming together in my head that I'm probably gonna tie together maybe four or five or six of those articles together into one message that I'm gonna share. And that's gonna be, you know, with the ah resource, Ben versus just housing wire in men or any of the other. You know, resource is that I read. That's how we come up. That's kind of our content funnel. And on Friday, um, all right. On Friday, I gotta get my gather all my thoughts, and then we, uh, shoot on Friday and edit on Friday and release on Monday. So the overall goal now for the show is always looking forward for realtors and lenders. That's our goal. If we can do that like, Hey, they got there, head down, working hard. What's coming next? You know, we talked about I Byron Zillow months, if not years before it really happened. And we're trying to say, Hey, this is this is what we think is going to happen, be ready. And so that's our goal is every day just trying to come up with something that's gonna be relevant for them. Moving forward. Ah, and sometimes it's just sharing a story, but it really is like we've gotta educate and entertain both realtors and lenders. That's our audience so

spk_0:   36:12
and at a local level, because I think most people listening E this show is 95 98% real estate agents, and they just want to get more deals locally as they should. They have no interest on speaking to the industry. They just want to do it local. They could do exactly what you do. You consumed industry publications. You found out what people are talking about, what's going on, do the same thing in your community. What are the local news stations covering the local media companies? What are they covering? Then go in and listen in local Facebook groups. What kind of conversations are going on? What's happening? And here's where I've I've come to believe that. What do I talk about? People who asked that are overthinking the shit out of it. It's so easy to come up with ideas. If you're listening to what people are talking about, yeah, what's going on? Whether that's international, national or local, if you just pay attention to that, you never, ever run out of topics

spk_1:   37:15
that's a 100% right. I mean, if you're just clued in, if your local realtor there's there's so many nuggets that you could talk about every day dropped interesting conversations at the water cooler with, like the number one guy in the state and he said this that or other That's a show like Let's talk about it. I learned something. I was hanging out with this guy, You know, there's their stuff all around us. We just aren't tuned in to kind of pick it up. And once you've tuned tuned your brain into go who I could use that to your point, you're gonna find it all day, every day. You're not really tuned in yet to pick that stuff up and go. How can I use this? How can I convey it to my audience?

spk_0:   37:51
Yes, just hearing this conversation, I think's gonna help a lot of people who have had that as their biggest roadblock there. Like I'm down with all this stuff, Ryan, I'm gonna I have I'm just gonna record of my iPhone or I'm gonna record with my earbuds into my phone for a podcast. I'm just gonna do it. But what the hell do I talk about? So now we're saying Just step back. Listen and look. See what's going on. What are you paying attention to with your friends in your Facebook news feed? Are they sharing a photo from this new museum that just opened? Or there's an event down at the Expo Center like the dinosaur show for kids. That's you know that this weekend and next, and you're like, Oh, that's cool. If it got your attention, Well, why don't you go to it? Record some video there, interview people about their experience. Go talk to the organizers of the event, Put it out. It's It's so easy to come up with content ideas. I think the hardest thing that is, um for me is how do you do it? How do you start doing it? The mechanics of it, what equipment do you need and then promoting it? Because I say this all the time. Just creating the content is on Lee. Step 100% right, and it's almost well, it can't be less important, but it's equally as important as Step two, which is get people that know it exists. You gonna want somebody better make that air. They think

spk_1:   39:17
that shooting a video is the goal. No, it's not. That's the tool. If you're selling houses, that's the goal. Like you need to leverage the video. Yes, as a tool to help you sell more houses. If your loan officer, you know, obviously finance more home. So so many people, high level people, man. Trust me. I just was meeting with one of the top guys in Washington state. Made that air. I'm so excited. Videos in the camp. Okay, great. What do you do with it? How are you going to leverage it? Because that's not getting your business right now. I'm just sitting there. Right. Then you get into how am I gonna get people to watch this? Was my message good enough that it conveyed them to go? Oh, I like that guy. Should pick up the phone and call him and talk about this in my house. It's on the house. Whatever.

spk_0:   39:57
Right, what considerations? Because I want to talk a lot about after you create the content. What do you do with it? To make it successful? Because it's It's literally what you do with the content that you've made that makes or breaks or separates those that do well with it and those that don't those that get exposure of those that don't those that grow their business, those that don't It's what you do with the content that you've already made. Let's talk about that last piece to creating the content. Somebody's gonna do a video show. What do they need? Obviously, they don't need your your studio and all that stuff. Um, at least not in the short term. What do they need? What considerations do they need to make a swell for, like, sound and light and lighting and stuff?

spk_1:   40:41
I mean, I don't know if you guys know Dave Savage, but in the mortgage world, he, uh, is a big name organs coach. Yeah, mortgage coach. So if you've seen days stuff, he's interviewed top people in the industry for years, years and years and years, and Dave doesn't have any of our stuff like he comes our our office in studio and he nerds out. But Dave uses his iPhone almost every day and is in his ear buds, and he's revered in the mortgage world is one of the best communicators and an influencer. So you know, what do I need? I mean, technically, they've just proved that you could take your iPhone and takes a pair. You know, your phones and just go to town. And that's a great way to again. Back to your struggle. I don't know what to talk about. What you know. You can grab gas just like Dave. That's his his all and move. They've very, very rarely by himself on camera. He's usually with another industry leader talking about, you know, takeaways and lesson. So if you struggle for content, you could do that. The other thing that we talked about all time. Ah, story branding, story telling, you know, stories, selling as well stories. Everybody knows how to tell a story, and you run into him every day, especially the realtor. You can easily say, Hey, actually just broke this client. Zillow is buying houses with cash, and so they called me because it low offered him X And then I took the time and you go through the story of saying I actually educated them on how I could make them 25% more listing traditionally with me or something, right? Like that's a great story versus having to stand up and like, be a news anchor and craft this this weird message you're just telling an actual real story that people listening can go. Oh, I learned something. I was notified through that store because I was thinking about selling my my house to Zillow, too, with cash. So again, just to be tuned in, if if you're if you're worried about writing a script or a message, start with this telling stories because they're all around you, even if they're not yours. Even if it was, somebody in your office had an amazing story about listing or buying a house or first time Homebuyer. You can tell their story. Just because you're leveraging somebody else's story doesn't mean you won't get business out of that, right, you know, I mean, you're the author of the content. If you're if you're ah, distributing that on your Facebook and YouTube and Instagram I g t V like, you know, we should get that too. You're still gonna get the business from that. So don't be afraid of telling somebody else those stories like that's a great way to start. If you're really struggling with the content piece of it.

spk_0:   43:08
Yes. And I think that naturally leads into What do you do to promote the content that you've just created by having a guest on? Now you have someone else to help share that content. Yes. So when you had me on your show for your master master class, Siri's Yeah, I wanted to share the shit out of it. And I did so by having guests on your show. Now they have an interest in sharing that show like it's in their best interest. If it performs well because they get exposure, they get credibility. They get all that stuff. So that's where having guests is so great at a local level. Find those local influencers local up business owners that have great social media presence, a great social media presence because they have audiences like, you know, you gotta think about this. Some people like Well, that's so selfish. Well, yeah, it's your show like. Okay, it's also in their best interest to, so you find people who have big audiences to share it, too. That's right. That's pretty standard stuff. That's a

spk_1:   44:14
page out of AA book called hitmakers. If people are listening, go by that right round like $7 on Amazon. It make and hitmakers. Yeah, and you know, it's kind of like I call it Post and pray like I posted a conversation, and I hope that people, you know, tune in like a praying for for results. Hitmakers talks about the strategy of what you just outlined. Like you and I did a show together. We both have brands the resource massive agent podcast. Now we have two influencers really pushing on on watching this message. Oh, by the way, Dust and also writes for housing wire. So they picked it up. So there's an actual real strategy there. That's right. He did an article praying in. Can you see that? That's one page out of this book of posting something and getting in other influencers too, you know, 10 acts that three action. What do you want to say? Like to really blow it up? You and I did that housing wire did that? And the more people that you get influenced or wise or media wise? Obviously your message gets pushed out that much faster and that much bigger, so small. Take away from a really cool book called hitmakers. But that's exactly what Dustin and I do. And speaking of, you know, Savage, same thing. Ah, it's a great way to get your message out there really, really quickly versus just going, I hope people listen to this.

spk_0:   45:31
Yeah, post. And when you have guessed, it takes so much of that pressure off of your shoulders because like some of my shows, usually due to my lack of planning, I'll do solo. Ah, I try to have a guest every single time. Now it takes so much pressure off me. It lets me learn from you and the other guests, which is amazing. And then they helped promote it. And like there's so there's so many great things that happen when you just let go of control And you you're like, Hey, let's just like you're the star of this episode. Uh, tell me your story. Great things happen. And so if you feel like you have to start a show. And it needs to just be you talking. At some point, you're like, you are just gonna get burned out or you're going to get boring. Or maybe you are boring from the star, like some people are. Okay, that's fine. That's why you should have guests have dynamic guests and you're boring. This doesn't matter.

spk_1:   46:29
Yeah. I mean, I wish I was Joe Rogan are bad pit, but I'm not. So I've gotta work hard at being really interesting to look at and I'm not

spk_0:   46:37
that funny, but you do have a kick ass show for sure. Thanks. I appreciate that my world lately. Let's let's switch gears here a little bit. Well, okay. Before we do because some people are listening, they're like, dammit, dust and keep it linear for once in your life. And let let's do what you said. You're going to promoting the content. Yes. What do you do after you finish up an episode? What are some of the things you do to get it out there?

spk_1:   47:04
If we want to get nerdy and get into the weeds, I want to get very nerdy. Okay, so let me pull our seas up because that's literally his job. We have typically three or four of us in the our resource that are working on, you know, shooting the show in the distribution. Our ci's job is distribution, and then once he okay, he tends to go along. So try to use his missus. Few words. You can't explain this, but I want to get into some of the stats that I'm proud of in the different channels after you're done. So love it. Yeah,

spk_0:   47:37
are see Europe, my friend. Did you know you're gonna be on the show to today?

spk_1:   47:43
Why do you think we have two chairs? No. Good point. So, uh, yeah, as faras distribution guys, I think a big part of that is coming back and just being aware of who you're targeting and where. So you got to respect the psychology of social media. So what? Channels take what type of content, right. So if you have something inspirational on a picture, you know what platforms that's gonna work on? If you have video, there's different types of formats. If you have just audio, you know, you need to be doing podcast. Um, and then how do you basically take your your files? That the how part right? Whether you're using I movie or free software or premier or Premier Rush, all of these air editing software is and rattled enough, you know, how are you? I'm cutting your content in and sharing it for us. It's very sophisticated at this point. A huge commitment, Um, but it doesn't have to be. I think Facebook groups a really good place. If you're a local person trying to do like a business to business perspective, you can kill it there. But you can also have a business to consumer perspective. With the Facebook group in video, Trump's most algorithms on all platforms at this point, a cz faras like. If you upload a picture, it's only gonna go so far. If you have blood a picture and tag someone, it goes a little bit further. If you take video, it's gonna go x times that and if you tax someone in the video, it's gonna go a lot further than than just that. So, you know, strategically looking at that is ah, good way to go. I know you want to get into, like, more specifics on like stats.

spk_0:   49:19
You guys use a I G T v. You put it up on YouTube. I think even have video or whiskey A right for

spk_1:   49:26
embedded eso like in general. You know, for instance, you had mentioned the last show that we did and I sent out a long email to you. I was like, Damn, bam, bam, bam, bam, bam, bam, bam, bam! I give you want the podcast, You at the Raphael. You the video. You have the YouTube version. You want the Facebook version? The linked inversion, The Instagram post, the instagram story I g T V. I don't care what you want. We have it rest and that's a commitment from us. Just like the commitment to write something that's quality toe capture something like in high quality, the distribution parliament. It's a It's a flex and a huge commitment no different than working out is. And you know, that's flex. That's it. Yeah. I mean, it's it's something. I'm competitive and as well because of your you know, if you're going to be on those platforms and I'm not saying we're killing it everywhere, that's definitely not We're always failing, like Ryan said. And and moving forward and growing. Um, but as we jumped onto this, I even did a quick instagram story, you know, and captured you and I tagged you on it. Give some pre content to loot of what's to come next, right? Creating a little bit of curiosity within both of our followers. Let me jump in about that. Killed mom and mom, right? Well, my dad listens, so Okay, No, no harm, no foul.

spk_0:   50:46
At least it used to make the numbers went down, so maybe not, uh, that so. That email that you mentioned that had all those links, what you did is so important. So if you're gonna go to all the trouble of having a guest on the show and the time and the money that it takes to produce the show, whether it's a podcast or a video show, it does not matter. We're gonna have a guest, make it as easy for them as possible to share it. So you did that. You have one of the better e mails I've seen, where you're like, Here's a Here's a link to the YouTube. Here's a link to this. Here's Here's the code to embed the Facebook video. Like all of that, Um, here's a graphic in vertical graphic for stories. Here's a square one. Here's a horizontal one and you made it easy to share along with instructions on what to do with those things. Because not every guest you have on is gonna be super social savvy. And so you probably see a lot more sharing happen because you've made it easier for them,

spk_1:   51:45
absolutely. And then from a credibility perspective, when you share our content, you endorse us. Even if we were on our show, where were on your show? The host is endorsing the guest, right? But when you come to sharing, you know your followers trust you. So when you share what we do, it's in our best interest to make it easy on you. And so I do all the heavy lifting graphically and all the nerdy stuff, so that everybody else makes it a lot easier for us to achieve our mission of reaching more people on getting to a much larger audience. Meanwhile, your best interest is to look awesome, right? You want to look good. You want to have your dad proud of you on you know and stuff. You want people in your social spirit. Wow, this guy's really doing a good job. So by making it look cool on being applicable on all those things, you know instantly your credibility. There's like, subconscious credibility that's being delivered. And so that's why the distribution portion is so important. Because what channel are you on is as important as your content for your relevance, right? Yeah, let's I mean, let's get into that cause I don't want to lose anybody with a big, huge strategy for the our resource, your massive agent or housing wire. Like, Can you make this relatable for the person that's going to start video tomorrow? Yeah.

spk_0:   53:03
What? What would they do? How they distribute it

spk_1:   53:05
and then get into, like, bite size chunks? And I G. Yep, I think it's in business. I think it's really important you every database somewhat cleaned up so that somehow or another you can contact these people were there. Whether that's like email and then social. Obviously, face looks like one of those powerful players owning instruments a huge part of that and Lincoln as well. But I think something. The strategy people aren't really using is taking their existing database with past customers or their, you know, business to business agent refer partners. Taking a screenshot of like your social post and sending it out to the people and sending all those people back to the Social Post is a really very simple strategy to make sure your post gets the eyes. It needs to show the algorithm that it's important. And then any money that you do spend on that post on that platform, it really doesn't matter. It's gonna go farther because it's already somewhat popular. Um, so that's the strategy we d'oh I mean, and that's the reason why we do it is to make sure that the money that we put behind advertising these past, whether it's a boost or a video, views out on Facebook. That's the reason why we do it as we send the database and lots of viewers toe one clip to make sure that it's popular,

spk_0:   54:22
smart, not smart. You guys have really settled it. Excuse me, you really settled into a good system and you're doing all those things. And I know some people who have not started yet are probably overwhelmed and intimidated by all the all that stuff. All right, guys, obviously didn't do all this all that stuff on day one. But most of that stuff didn't exist on day one. Like, um, so what are some of the three best things to the best places or ways to promote a brand new show? If you're just, like, trying to tread water like, Oh, my God, it was It was just to get this episode done. Took all my energy. But Ryan and Dustin keep Della Manning to share its okay. What should they do? What are the most important things? That someone who was just starting, where should they show it or share it? Where should they share it? How should they share it? I don't know

spk_1:   55:12
if your answer is different. You know all three of the subject? Yeah, probably will.

spk_0:   55:16
Er and I like how this shows expanded now. Sorry, I'm changing people, and you're interviewing him. This is fantastic. I like this. Let's just add 1/4 4th Ah. Would say,

spk_1:   55:29
if you're just starting instead of being overwhelmed with everything you just talked about or even three channels, like commit to one Facebook. Seems like it's the easiest. You can run ads and target boost all that stuff I would love for somebody two. Own that channel first, do that very, very well versus three or four channels that are average. And that's in my opinion, that seems like the easiest one to own, especially if that's where your influence is. I mean, if you got more influence in tick talk than great leverage, tick talk. But most of us don't. So wherever you got the biggest influence for most people Facebook post there, crush that. And once you've got that down and that's gonna take some time, move on to your second channel. Whether that's I g. You know, YouTube talk, whatever it is. But I think that's the mistake, and we've made it again. We made every mistake in the book, and we're still trying to learn from that is don't be average at all. The different channels and outlets own one, then own, too, then own three. Agreed. I love it. I'm here to see you. Your answer to doesn't buy that.

spk_0:   56:34
Yeah, Facebook. Absolutely. Facebook is incredible. Now the answer depends on your audience. If it if you're going for a national audience of industry professionals you want to include linked in in that? I believe Lincoln is crazy popular. I just don't think linked it unless you have a big linked in following of consumers in your area. It's not that great for an agent trying to get local business, in my opinion. But you see sweet people that listen So for like a regional, I could see

spk_1:   57:08
link the link, then being an all and move for a regional or somebody tryingto totally recruit eso for executives. I think Lincoln would probably the top, but for the Iraqi officer Realtor, probably not

spk_0:   57:19
Facebook. And, uh, with groups you mentioned Facebook groups groups? Absolutely. But this is where you've got to get the topic. The topic has to be right for the group. If you're doing the five tips for, you know, buying your first house or 10 reasons why I'm such a great frickin agent and and you do this amazing, beautiful video that makes people weep. You sure that into a Facebook group and you're gonna get blocked, deleted. You're gonna get a bunch of people hosting Spam gift right, which is always hilarious. I enjoyed participating in that uh, So you've got to get it right. If it's about the community and you're interviewing Ah, food truck owner or you're talking about a new of, like, ah, museum opening or the arts festival. People want to see that stuff in local Facebook groups. So that will do well, not the not the boring real estate mortgage stuff. You gotta get the topic right In that context.

spk_1:   58:17
I love your baby, to be reference to the Taco Truck guy. Like if I had to start over and I was just a l a realtor, I think I would go that route because it's interesting. It's in the community again. You're leveraging, just like you and I have brands. That taco truck guy's gonna want to share that as well. And so you go around the community and you're you're interviewing and talking about, you know, maybe the best place to talk over hamburger. Best whiskey. That's one of the strategies I'd start with. Like if you're struggling where to start howto have something fun and interesting. There you go. Find

spk_0:   58:46
the president, you're down, right? If you're doing stuff like that, make sure you put it on YouTube because It's searchable Facebook video. Not searchable YouTube. Extremely searchable. Yes, at stuff kills on YouTube. And we'll start positioning you overtime at they're going to start somebody's researching. Moving to your your market. They're gonna be, like, What are the best restaurants? One of the best parks? The best. Whatever. Um, they're gonna start researching it. And if they see you consistently show up with your videos, who are they gonna call? All right, Brian, how do I get business

spk_1:   59:21
out of this? Don't Don't vomit that your realtor on there and, you know, tastefully mix that in, you know? You know, it is minimally. You don't have to be the star again. You're just bringing something relevant. That's interesting. You know, make the taco truck guy the star, and you mix and you know something tastefully about whether a realtor lender your business again. If you're top of mine and you're bringing really good content, they're gonna think of you when they want a lister by house.

spk_0:   59:47
Yeah, And by doing the relevant stuff that they want to keep watching and that they want to share with their friends. That makes you the star. Yeah. You don't have to tell them you're the star, right? That's actually the wrong way to do it. If you want to be the star, don't tell people you're the star. Just deliver great stuff and they will. Naturally, no us the star. Ah, yeah. So it matters a great deal. The topic you choose. I want to pivot real quick, too. What I get asked a lot. People who they start a show or they're about to and in respect to them for thinking this way because this is one of the big reasons why starting a video show at a local level or nationally. But ah, local show makes sense. There's other ways to monetize it. There's other opportunities that come along. Then just closing a loan or selling a home. You can sell ad space sponsorships, affiliate marketing, the networking that happens. The position, like your brand equity goes through the roof as a show host all those things. So I get asked. Well, how do I get sponsors? How do I monetize this show? I've been doing it for six months. You know it's good, but how can I squeeze more out of it? Do you guys have sponsors for your show. And if so, when did you first start implementing that? We've

spk_1:   1:1:07
We've had sponsors for the show. I mean, it happened fairly quick. Once we started hitting the national level, people started saying, Hey, you know, you got people watching. We loved a host. Are, you know, have the 1st 30 seconds, you know, of of the show. We went a different route. Ah, and I don't know if it this could ultimately be an heir, but we have shows, too. She was a different in my mind longer term monetization strategy, and we're prioritising the subscriber database the double off it in subscriber database before really turning all that on. So I'm passing up what I call short money because I know I could have sponsors right now on the show and I don't know again, I'm gonna be honest with you guys and vulnerable. That could be a misstep, but I want to continue to gain that influence and then figure out what the best monetization strategy is. The positive side of that is because you've seen other shows that have tons of ads and it gets kind of messy, and the message kind of gets lost. That's kind of cool for us, is we don't worry about that. It's just trying to bring relevant content. And so there's not. It doesn't get lost with a mortgage insurance sponsor, title sponsor or anything else like that. So, yeah, probably not the best guy to ask, to be honest when it comes to monetization strategies, maybe in the future when we finally kind of turn those on, uh, we'll see if the strategy works out. But for us, we haven't. You know, we're prioritising just bringing good, relevant content and trying to gain our grow. Our our community's biggest possible.

spk_0:   1:2:40
Yes, as somebody who has had sponsors before. Um, and currently, like currently, I have sponsors and affiliate partnerships and all that. It's you have to. It's just adds more complication. It adds a lot more consideration because you're now you have to think about stepping on toes or competitors and all that. So, um, and I'm not saying that that means it's not worth it. And I'm not saying that what you are doing is not the right way, because honestly, I think you should, if at all possible, just wait as long as you possibly can before you get a sponsor monetized. Um, just just go for the biggest audience you possibly can by doing great stuff. Yeah, so? So if you are going to start selling ad space or take sponsors of episodes and stuff, you just first off make sure that you can actually believe in that company or that brand. Uh, I see this all the time where someone, they just take a paycheck and they're selling something that they don't use, they wouldn't use. And that's a problem. You know, you're really gonna lose your credibility with your audience. Every everything that I've ever every sponsor I've ever had this stuff that I used even before I started the show. Aside from postcard mania postcard mania, they reached out to me. I dove in and looked at what they were doing and used it, and I was like, This is fantastic. And then I brought them on as a sponsor. So those are the considerations if you are gonna be doing that with this Joe. But thank God often is available to you if you choose by having a local show. It's not just clothes, more loans and selling their homes there's more to it. You can recruit to your brokerage. You can recruit locally. Nationally. You can recruit other loan officers if that's what you're doing. If you're in L. O, there's just so much great stuff that they can come

spk_1:   1:4:32
your way. And that's a really interesting, an important point that you made because there's other ways to leverage you know, your your influence in your show. And so, while we haven't turned on like premium content, an advertiser strategies you know I have most people don't know. The second part of the story for the show is you're right. That's put me people, realtors and both lenders started watching. I started having influence there, and so I went from just R. C. And I. Thio, I think, was about year two or three, hired the first loan officer and then the second. And now Realtors are also coming and wanting to work with us and, you know, kind of mastermind with us that we're getting their business than the third and the fourth and the fifth loan officer, and the show has helped grow our team up to I'm super proud that we've closed half a $1,000,000,000 in loans last year. 500 alien from 22 knuckleheads in Puyallup. Just trying to tread water and and stay afloat. We you know, we have one of the most efficient and successful teams in the mortgage base. And proud of that,

spk_0:   1:5:37
that is the perfect way to wrap things up because I was gonna ask you what has happened. And I mean, we've been talking about it the whole time, but, uh, specifically like, has your show led to closing more loans or growing up a branch or whatever and t here? That it has and that you've been able to do half a 1,000,000,000 in loans in one production is just ridiculous. But had you, let's see, had you just done it for three months and I haven't recruited anyone yet, right and quit. Never would've happened. You guys just decided to stick with it. The last question I want to ask Was there ever a point where you did quit? Wanted to quit. Ah, What did that look like? Like you, bro. Where's that heavy day? Yes, every day, man. It's a

spk_1:   1:6:26
grind. And again, back to working out this morning. I didn't want to and all. I'd tell myself to continue with my workout Journey is just get out of bad. Just get out of bed. But you know what I mean. And then, Okay. Now I get dressed. Okay? Now I'm driving to the gym, and now I'm working out every day. Man, it's a grind. And as you get success, I mean, running a $500 million team is more than a full time job and coming out with something interesting. I mean, it turned into speaking opportunities across the nation, which we love to do. And so we have a nice speaker, Fi. You know, So that's cool, right? Uh, we got one coming up in Oregon. We'll be there. And so it's definitely turned into so many different opportunities every day. Man, I'm like, Yeah, this is tough. Just like anybody else. Like, I just want to be like I've I've worked too hard. It's been a decade that will let these younger guys take over. I'm good. I'll just coast. So yeah, it's a struggle every day, but and you just do it anyways. I just do it anyways. It's like working out, man. All I say is, get out of bed. And in having good people like RC and Mickey and Aaron that are part of the every source they push me to man. So it's important to have a good team. Accountability goes both ways so they can tell what I'm lacking. Maybe I traveled for work. Maybe I traveled for speaking gig, and I came back on Thursday night, and I'm like, Yeah, bro, we're probably not gonna come out with one on Monday. They're like, Yeah, yeah, we are. Dude, need a rally. Need you? Accountability. Yeah, And that pushed me. So, um, can you throw those stats up? I wanted to share that, cause it was really cool. This is an old staff, as far as, like, you know, again, you're like a after month three. Do you want to quit? Yeah, of course we did, you know, But none of the none of the rest of the story that we shared. What happened? We would have got the phone call to guest host the national show, but just in Facebook to give an idea, You know, if you if you have consistency Ah, what is the status? So 8400 hours over just This is the last 24 months just in Facebook. The channel of Facebook, not youtuber instrument. Anything else? 8400 hours have been spent in Facebook consuming our content. I share that not to brag, but to fire people up. Like when you put stuff out to the world and you do it right, it gets consumes 8400 hours. Just over the last two years have been spent. You know, people across the nation consuming our content. If you go Ah, but on the yeah, yeah, our seas. Asking me to quantify that matters 8400 hours of the equivalent of 350 days. So, basically a year you'd have to pay somebody 24 7 for a year to sit there and consume 8400 hours worth of content. That's that's pretty cool. It's exciting, but it's, uh, similar channel on. So the website we have a website as well. It's about the same about 8500 hours, basically another year. Just then. That is a totally different views. More time spent on the on the website itself, and then the really cool stat is the YouTube channel because that's been around a long time. They believe it or not. 2.3 million minutes have been spent consuming our content.

spk_0:   1:9:27
But it's when I hear stuff like that. It just boggles my mind how there's still agents. Still lenders that refused to use these tools. That's all these platforms are their tools to amplify what you want to amplify, and they're now that's cool. That's somebody's Iran. Yeah. I mean, I don't have anybody else amazing. Yeah, like it's, You

spk_1:   1:9:53
know, if I'm listening, I'm like, Okay, I'm not there yet. But again, just get out of bed. You got to start somewhere. You gotta, you know, implement that that have it and people will. Consumer content. Man, it's so easy now to get it out there. We had way were Trailblazers. Everybody thinks being a Trail blazers fun. It's not like you get cut up. You know, if your first through the bush and you're knocking it down like you get cut up, you get scratches like we had to learn this stuff the hard way and fell forward. And, you know, thankfully, you know, it's a lot easier now that we've you know, people like yourself and their resource and savage have kind of put that blueprint out there and those air 10 years of failures that you guys just gonna start where we were basically finished and go. Okay, I'm gonna leverage what they've talked about because we share all our success on the show. We we shot a show years ago called Respecting the Psychology of Social media and the importance of how and why you'd wanna, you know, deliver your content in each of those streams. Like there's no secrets, man. We're talking about everything we do every day on the show,

spk_0:   1:10:53
and that's that's what we just did here. I mean, you basically given the road map and all the context and all the secrets to anyone who wants to do it Now they literally the only variable is, will they? Yeah. Will they do it? And, yeah, it's just like a lack of information is not a valid excuse anymore. It's just not. There's Google. There's YouTube. There's asking other people who have already done it, and there's just a lack of desire, lack of willingness to seek that information out. That's it. That's what separates those that do, and those that don't. Yep, Brian and R. C Thank you guys so much. I want to wrap up the show with our rapid fire questions. Gives us a little bit more insight into into you and ah, and then I'll ask you at the end for the most impactful book you've ever read. One app recommendation and the best piece of advice that you've ever received either or questions you don't need to elaborate. If you don't want to just pick one of the other Facebook or Instagram Facebook instagram are linked in

spk_1:   1:12:00
Ah, again, that's tough, depending on who you are. Instagrams is so much cooler, it's hard to

spk_0:   1:12:05
say linked. Yes, these is the instagram is the intensity of the answer. Yeah, books or podcasts. Oh, that's a great question. So those books behind you on the bookshelf do you actually read those books? Where are the props?

spk_1:   1:12:25
And it's only a fraction of my collection. I'm told you're still buy books. I have never listened to an audio audio Whatever that app is. Audio book. I've never little Are you shitting me? I'm not wound, Huh? So I'm a guy that still buys it. I like the highlight and I like to ride in there because it's tough to retain everything, but I'll know like, Oh, that book was talking about, and I'll pull it up. And Aiken go right to it. Yeah, and I print out executive summaries afterwards that do a really good job. Um, so my it's tough to retain for me listening, but I love podcast as well. I only like that. I don't like that question cause I love them

spk_0:   1:13:01
both. That's a bad question, dick question. That's what makes it a good question. Like you didn't say. Hey, dude, you gotta pick one. Uh, I had a nickel in

spk_1:   1:13:13
podcast. Even though I love books.

spk_0:   1:13:15
Okay, podcasts or audio books? You know the answer. They're already know the ass iPhone or Android? Oh, iPhone for sure. Good girl. Yes. Some people get that one wrong. It's funny. Yeah. So it's unfriend on the right. Yeah. Sorry. Whatever. Yeah, I'm sorry it didn't record. I have to go a different direction. Alexa or Google home neither. I owe you one of these. Ah, they're out to get me freaks. No, I'm just kidding. No, but I just don't I don't know. I don't know I don't get it like my phone does that.

spk_1:   1:13:51
I don't understand why I need to have another voice controlled thing to tell me to turn on the tier, Tell Alexa, turn on my TV or drop the blinds. I just don't get it yet. Yeah, I don't see

spk_0:   1:14:00
the benefit set. Timers play podcasts, flash briefings. Looks as flash briefings. Yeah, you know, like you said, there's there's that elsewhere, burgers or pizza.

spk_1:   1:14:12
Oh, it's another great question. Pizza.

spk_0:   1:14:16
These are good questions. Oh, thank you. New York or L a Your baby? Yeah. NFL or N B A N F l uh Let's see. Seahawks or life. I mean, hawks like diehard Sox fan. I remember their old silver helmets and great, So cool. So cool. And hell, I remember the Seattle Sonics. Yeah, is not a sore topic up there in Seattle is

spk_1:   1:14:46
too soon. It's like about throwing the interception on the one yard line. It's still too soon.

spk_0:   1:14:51
Oh, shit. Yeah. Mountains or beach mountains. Actually, I like it. I mean, w bubble or no bubble are being a real estate bubble nationally, or is this something different? No. Bubble podcast or vlog? Mmm. M

spk_1:   1:15:14
R. C. Said podcast. He whispered it. I mean, we have a blog's I mean, that seems like that would be the obvious choice. Lock it up, lock it up on

spk_0:   1:15:27
YouTube or Facebook life. Oh, boy, I didn't realize these be such stompers for you. Yeah, I'm overthinking YouTube. Let him uber or lift over Gary V or Grant Cardone. Gary V. What's the most impactful book you've ever read?

spk_1:   1:15:55
RC said the Bible. That's probably a really good answer that that's not mine, although it's a good book

spk_0:   1:16:01
like, That's a great answer. But it's horrible. It's not mine. It's

spk_1:   1:16:05
not the greatest book ever. But you said impacted me and Paco. Ah, it really started me down this path. And, ah, a friend of mine, very Haviv, who is a very successful in the mortgage space, recommended. It's called. It's a old book called Start With No Huh And that really just triggered my, you know, passion of learning from others and really trying to implement what I've learned in books. I don't think I've ever read a fiction

spk_0:   1:16:35
book. Yeah, it's been a while for May, and, you

spk_1:   1:16:38
know, I just it's like I wantto I wanna learn from somebody else. It's been there, done that and try to take away in an implement that in my life. So start with No, it's actually pretty good Read. It's

spk_0:   1:16:48
another starry nowhere go for No, no. Start with no, uh, back there was another one called gofer Know that I think is equally is fantastic. Yeah,

spk_1:   1:16:58
Jim Camp start with no America's Number one negotiating coach explains why win win is ineffective. If I didn't get you with that contrarian statement that I you know I'm not going to it all.

spk_0:   1:17:09
I love it. Nice. Start with no cool. Um, give us an app recommendation. Any APS that you that you are playing around with that you really recommend people get besides tender grinder, depending on your persuasion? Because I went there, but I just didn't

spk_1:   1:17:29
buy our C. What would you say? I think there's people listening. Very like. Did you pick that up? You say I movie, he said, I movie just just for the practical use of the L O or the Realtor starting

spk_0:   1:17:49
to tie it in with our conversation to that? Yep. To get away from my tinder and grinder comments, we bring it back on. Then I bring it up again here again, refusing to drop the trouble. That's awesome. Okay, My movie. Nice. Um, best piece of advice you've ever received in life.

spk_1:   1:18:09
That's a deep on my, um, or business. Yeah, you're right. You know, I think it's because I if I really told my story I haven't had a lot of great leaders in my life that have really poured enemy. That's the honest answer. I've again learned what not to do the hard way. And so Ah, I wish. And now, now I do like for the first year, age 42 I've got some really good leaders that are pouring into me. But it's difficult to go back and really leverage that you know, a point in life where somebody said, Do this, you know?

spk_0:   1:18:53
Well, then what's the best piece of advice you'd give to someone listening? I want to say, save your money, but that's

spk_1:   1:19:00
just because I know are I know our peers and real estate and lending. They're not great savers, and I just know it. It's such a stupid answer, but I know how people perform when they're desperate for that paycheck. And I'm telling you guys, it's such a freeing moment when you don't need that next paycheck in both real estate lending, you can you can proactively run your business without stress versus just worrying about closing that next deal. And I I remember it changed my life when I hit that point. My business it. Dude, my business. Russo quick and I didn't have to worry about that. Next deal closing. It's so freeing. And then you can get into actually investing in, you know, making your money work for you. And so we we struggle as Realtors lenders for some reason, saving our money. Probably America, not just realtors and lenders.

spk_0:   1:19:47
Yet it's an American thing human thing. That's I think that's one of the better pieces of advice we've had. We've had a guest give with the context you gave with it. Um, I agree. I know what it's like to need a transaction that close and not a great feeling. It's not an A like I never I never steered anyone wrong, necessarily, like I didn't do anything weird or shady or getting bad advice, and I don't think even when you need to close a deal. I don't think most of us do that. I don't think we goto like giving them bad advice, but it's still taints it a little bit. Or at least I like well, like even just the urgency of acting sometimes, or the urgency of making a decision or doing something can have an effect that's just not 100% ideal or optimal. And so when you when you remove when you just don't care or it's not that you don't care, but when you like, If this deal doesn't work out, we'll just get the next one and it really doesn't bother you. That's an amazing place, and it makes you a better agent. It makes you a better advisor, makes you better lender.

spk_1:   1:20:55
I love it. I love it. Yeah, I mean, think about their relationships that get stressed, too, you know, and you don't have money. That's changing everything. You don't have any space in your mind to think ahead. You're just like, you know, by now my wife's mad at me and my kids and I feel like a failure, and I can't pay my bills. I'm gonna take my house. And even how Can you proactively think through that? So,

spk_0:   1:21:16
yeah. And I mean, I wasn't planning on going here, but I think it's important since we're on the topic. Multiple streams of income. Um, how many lenders do you know? How many agents do we know that if they don't close the transaction, their family has no income. It's It's literally a hamster wheel. So that's why I chose the brokerage that I'm with. So I have additional means of revenue, additional means of building wealth. That's why I'm, you know, in other ventures is so that I can create these safety nets around me, so to speak. Nothing's ever 100%. But if one thing doesn't work out, I have the others. And when you have that, that can help you get to that place where you're like. You know what, Susie? Maybe you shouldn't sell today. Maybe should wait six months. Yep, it's ah, it's important stuff. Thank you for taking the conversation. That direction. Yeah, for anyone who has not seen your show does not know who you are yet. Where can they find you and connect with you

spk_1:   1:22:22
the websites, the resource dot TV and if you just in Facebook. You can just search the our resource and we loved a have you join the community and it's Ah, it's a fun community. We have a lot of great people like Dustin that we've had on the show. The masterclass. Siri's is really fun for me to do. I'm proud when you do something that you're proud of. You don't have to be like, scared to share that. You're excited to share that because you're proud of what you're creating. And so I'm very proud of what we've done. Almost every one of our shows. I go back and look and go. Wow, we have a badass content library of 10 years worth of shows because, you know, we're just proud of what we've done. So I'm excited to share that with the world and having people like Dustin on our show and another, you know, if you go to our master class Siri's, you'll see these uber successful people that are just super humble and though there very open and they will share their story, there's so much to learn for a moment. So I'm really excited to keep that master class. Siri's moving forward going

spk_0:   1:23:16
I love it. Yeah, I I've been watching your stuff for a while, but the master class is a fairly new thing, isn't it? Yep. I really think that took everything you guys do to Ah, totally different level. So you're right. Bunch of super successful people And me, that part of it, which is awesome. And Ryan and yes, so and thank you so much. Appreciate being on the massive agent podcast today. Great stuff. We went a lot longer than I thought. I thought we would, but I think it's pure gold. So that's the way it is. If Joe Rogan could do a four and 1/2 hour podcast that people listen, Thio, I can do one. That's an hour and 1/2. So deal with it, people, and we'll be back next week with another episode. Ryan, thank you so much. Our see in the background there. Thank you. Appreciate it. We'll talk to you. Thank

spk_1:   1:24:04
you so much, man. Love what? You D'oh.

spk_0:   1:24:06
Thanks, buddy. Like I said, guys, any time you can listen to someone who's been successfully doing a show and have had amazing results come from it, they've been doing it for over a decade, you should listen. So if you made it this far, Congratulations. Make sure you now do the things that you just learned. That's the thing that separates the successful from the not successful. You do it and you do it consistently because you realize the only way to learn how is by doing. You cannot learn to ride a bike by reading about riding a bike. You have to get on the bike and learn how to balance and learn how the pedaling works and learn how to shift your weight and all like when to break, and you know how much pressure to apply to the pedal. You have to do that. You have to learn by doing. You can't learn to podcast unless you're recording a frickin podcast. You can't learn to do video unless you're in front of a camera recording a video. You've got to do these things. Those of you guys that have and are doing them congratulations. Just doing it is the is a huge step. Now make sure you do it consistently and get better at it and do more of it. Okay, wherever you're at in that process, right now just keep getting better. Please. That's all I ask. I want you guys to thrive. I have no idea if there's ever going to be the ability to track this. But I really believe that if somehow we could, we could go back to when we launched this podcast back in January 2018 and we were able to track exactly who listened and then what they implemented in their business. And then how their business changed. How many transactions they did, you know, Did they grow businesses and an income streams outside of just closing transactions? Hopefully, I hope the answer to that is yes, for the vast majority of you. Because, god damn it, if you're so reliant on just closing transactions, you're a slave for the rest of your life. You're on the hamster wheel forever. Unless you can remove yourself from the equation and still have revenue. But if we could track that, I really believe that that you guys, that this audience would be one of the most productive audiences of any show out there because you guys do shit. You guys have a desire to do shit, which is why you're listening in the first place, and then you go do so to those who have congratulations to those who are about to Congratulations. Life's about to get really fun. It's gonna take a lot more work than you ever thought possible. But that is where the magic happens. So congratulations, you're about to go down that road, which is really, truly awesome. Guys, thank you so much for listening to this show. And in last thing I've had I don't know why. This week I've had a few questions about my favorite C R M. I personally use. Why is Agent Why is agent is what I use Massive agent podcast dot com slash wise Agent. You can get a 14 day free trial and you can download my drip campaigns, the drip campaigns that I personally use you can. You can download them directly into her wise agent account, but you have to use that link so they know that you came from the massive agent promo code. There's look, they're not the only great cr I'm out there. I know some people use lying desk. I left lying desk for wise agent, and I'm very pleased it's It's easier to use. It's cheaper. I just like it a lot better. Some people like Follow up, boss. There's the easy agent pro CR M that's built in. It's fairly basic at this point, but there's a lot more features coming to that. So you just have to find something you like. So why is agents what I use? Make sure you use the massive agent promo code. Massive agent podcast dot com slash Why is agent check it out. 14 day free trial. Dive in. Commit to it, see if you like it. And if you don't, then frickin cancel it. No harm, no foul. Didn't cost you a dime. Just a little bit of time. And then now you know. Thank you so much, guys. Appreciate it. I will see you next week for Episode 1 12 It's a great episode. Next week we have Dan Lesniak from Hyper Fast Agent. So I'll see you next week. Go sell some homes. Have a great weekend. Take care