Massive Agent Podcast

113: How Realtors Can Crush It on YouTube w/ Roger Wakefield

February 20, 2020 Dustin Brohm Episode 113
Massive Agent Podcast
113: How Realtors Can Crush It on YouTube w/ Roger Wakefield
Show Notes Transcript

If you're a Realtor wanting to crush it on YouTube, then you need to learn from a plumber. That's right, a plumber holds the roadmap and blueprint for real estate agents to crush it on YouTube. So this week, we're talking to that plumber.

Roger Wakefield will say, "I am just a plumber."

Simple and matter of fact. But what Roger will also tell you is that he is JUST a plumber that is crushing it on social media, specifically on YouTube.

Roger has an awesome story about the first Social Media Marketing World conference that he attended in San Diego. He was the only person in his industry that was in attendance. And we don't mean just Plumbers, we also mean HVAC, electricians etc.  

His reaction? 

Excitement! 

There was no one there like him and there is no one out there doing what he is doing, to the level he is doing it. 

Roger went home from that conference and changed his entire marketing strategy to videos on YouTube and within a year had thousands of subscribers. He became the DISRUPTION in his industry and changed the game. 

As real estate agents and loan officers, we need to stop doing things JUST because that is the way they have always been done. There is so much opportunity out there to be the disrupting force that Roger is in the plumbing world. We have such an opportunity with all of these emerging platforms to be able to set ourselves apart but what the Real Estate industry suffers from are people that are just doing what they want people to see. Rather than the other way around. 

Subscribe to Roger Wakefield on YouTube

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spk_1:   0:00
on this episode of the massive agent podcast. We're talking all about video. And to do that, we brought the number one plumber on YouTube onto the show. Ah, plumber. Yes. Yes, I know he's not an agent, but guess what? He crushes it with video specifically on YouTube. And we, as agents, can learn a hell of a lot from him. Luckily, Roger Wakefield, the expert plumber, is here to share all of his secrets of how to crush it on YouTube. Theo. Massive agent podcast. We lead generation tips and strategies to give you more leads and sell more homes. I love to buy houses. I like to sell houses, takes brass balls to sell. Wait a minute. Leads a week. You're week. I've had better. Oh, I got your attention. Now here's your hose. Dustin Brohm, What is up? Everybody Welcome to Episode 113 of the massive agent podcast. I am so glad you're here today. We have one hell of an interview. Such a great conversation. Make sure you listen through to the end. It's just awesome. It's really, really good. It's one of my favorite conversations. So if you ever Googled anything related to, like how to stop a leaky faucet howto How to stop a running toilet, anything plumbing related. You've probably found our guest. You've probably seen his channel. Roger Wakefield on YouTube. He's the number one plumber on YouTube. He's known as the expert plumber. And so we go from the beginning, when he very first decided he was going to start doing YouTube content to what it's led to because he's a plumber in the Dallas Fort Worth area. He's a plumber, and he's he's since grown a totally new business that's helped his local plumbing business, and we, as agents can learn from him. I'm adamant, guys, you have to branch out. You have to start paying attention to what others outside of our industry are doing well. Marketing using the tools we have available is not just a real estate thing. It's not just us. As agents who have access to Facebook, life is not just us who can do video. It's not just us who can use Tic Tac, okay, it's literally any business anywhere, and others are killing it, and sometimes they're doing stuff that we in the industry don't even think about. So It's great to branch out. So that's why I'm having a plumber on the massive agent podcast. If you are new to the show. Welcome. My name is Dustin Brohm, your host. I'm an agent. I'm a real estate agent in Salt Lake City, Utah, with E X P Realty. I am the co founder and director of business development of the first real estate and mortgage industry podcast network. Called the Industry Syndicate, this show is a proud a member of the industry, syndicate, industry, syndicate network. And you can get the industry syndicate podcast app over on the APP store or Google play. Make sure you do that if you haven't yet, and we just added a couple new shows to the network this month. There's another one coming next week and a few more in March, so it's growing and we're We're creating one place where you can go find the best podcasts in our industry, whether you're a Nello, an agent, a real estate investor, whatever, we're putting it all in one place and, ah, but we're not. We're not stopping there. I'll tell you that much. There's a lot going on behind the scenes. There's a lot of cool stuff coming from the industry syndicate and our hosts coming very, very soon. So you're gonna want to get that app. And yeah, so I'm also a columnist. I write a weekly, call him for housing wire. You can see that over at housing wired dot com, and I'm the founder of the massive Agent Society. Guys, if you've been listening for a minute, you know the massive Agent Society is my coaching program. It's my online course. It's my Facebook ads database because I want you to become a Facebook ads lead generation master do that is going to take some learning. You're gonna have to practice. You're gonna have to do things the right way in order to master being a, you know, controlling your own ability to get new leads that so that's what it's all about. So I created the massive Agent Society as a way to give you self lead. Self guided, online course style training, Ah, coaching program with weekly coaching calls where you you learn from me directly not just one of my people, because I don't have people. It's me that you get one on one access to through our coaching calls the network. So here's the thing. There's only one agent per market. All right? Ah, lot of markets are claimed most or not. So here's what I'm gonna do. Guys, I had a lot of interest a few weeks ago when I did the 50% off our lifetime memberships, right? That that save you $1500 which is OK. Still ridiculous when you consider, like, some of these other coaches where you don't even meet with them. You know, you get a weekly coaching call and it's like, you know, 15 to 1500 or 2000 bucks a month. It's absurd. So I decided not to go that route. I want to actually make it affordable for those who need it. Okay, not just the top producers that can afford it. I want to make it affordable for those who actually needed. But I digress. Actually, I don't I don't digress. This is all part of the deal. But today I'm gonna do something because a lot of you who did not listen on Thursday on the Thursday that I talked about it, cause the show comes out every Thursday. I'm gonna do something for you today. If you guys were listening on Thursday, February 20th the Davis comes out guys, that you're gonna want to subscribe to this show. If you haven't yet subscribes to get a notification whenever there's a new episode. So you don't forget because if you forget that you might miss what I'm about to say. For those of you who have been wanting to join the massive Agent Society and be the only agent in your market, basically, you're claiming your market. As long as you are an active member, I'm gonna give you another 50% off deal okay off the annual membership. Because I know not everyone wants lifetime, and it's more money. So today on Lee February 20th use promo code today on Lee. See what I did there. Use promo code today on Lee. Get 50% off the annual memberships. That makes it less than $1000 to have ah, full year of membership to the massive Asian society where you have claimed your market. Take advantage today. Go to massive agent society dot com. Make sure you look at the claimed or at the sold out markets map first to make sure that another agent hasn't beat you to it. But if not, you can beat them to it and claim your market and start copying and pasting Facebook ads that have been proven to work from hundreds and hundreds of agents from all around the country. And then we give you the hand holding the guidance. The you know the personal touch to help you analyze the results of your Facebook ads to help you understand why. Maybe it's not delivering properly or why your ads getting denied and how to fix it or you know you need. You need a mentor. You need someone to hold your hand through that, and that's what we provide. So one last time. Massive Agent society dot com Go claim your market. Make sure it's available. First, use promo code today on Lee to get 50% often annual membership, making it $999 today only February 20th. All right, uh, let's jump into it real quick. Well, actually, you know, I need to show some love to you guys that have left left reviews. I love doing this every week because if you take the time to leave us a review on iTunes. Why do I keep calling it that? It's not iTunes anymore. They killed iTunes. Apple Podcast. If you've taken the time to give us a review on Apple podcasts, I want to thank you. So our review of the weak reviews of the week. So here's one eye opening, current and relevant thinks Dustin for your commitment to this podcast. There's so much valuable insight shared here, great guests and the most relevant marketing and business material I've heard in a while. Thank you. And I haven't Okay, your user name. L j v t X c B N f. Well, thank you. L j v d x e b e N f. I appreciate it very much so I don't know who you are, but thank you. I appreciate the review, Guys. You can leave a review as well. Just go to massive agent podcast dot com slash review. It takes you right to the apple podcast spot where you leave a review. Please write out a review if you would. It does help us, but even more helpful than reviews is just click the subscribe button Click Subscribe. So did you know Okay. I believe I've talked about this on a previous podcast. But if you guys are podcasting or plan Thio, you hear podcast like, Oh, I'm a top 10 show. I'm a top 100. Whatever. How do you get into those charts? It's all about how many subscribers you get over a rolling 48 hour period. You need people to subscribe. That is a trigger that is the biggest trigger toe apple podcast that your podcast is good and that people that that it's in demand that people want it is if they click, subscribe. If you subscribe, you're not gonna subscribe to crap. You're gonna subscribe to stuff you like and you see valuable. So that is the biggest trigger reviews. Help to give credibility and help you be found in the search results. So a show that is brand new that has no reviews versus a show that is two years old, that has almost 200 reviews. Which one's gonna show up higher in the search results? Usually it's it's the one with more reviews. So that's where it helps. Thank you guys. Anyone has already done that. Thank you so much. I'm gonna do a contest for subscribers. For those who already have and who will in the future. I'm gonna do a contest with that in mind with rolling 48 hour period in mind. I'm not doing it this week. I wanted to focus on the 50% off the annual membership to the society because that's going to be big. And I know I'm gonna be checking my messages a lot today because I have a feeling people gonna be people gonna be timing in about that. But you don't need to chime in. You can just go to the website and do it. I don't even know why I said Simon. Anyhow, guys, I'll be doing a contest to reward those of you who have subscribed because it matters a lot, All right. And lastly, before we jump into the interview with Roger Wakefield, the expert plumber, you guys know that I am an agent with the expiry lt I have been since April of 2020 18 and e x p has really become something that at the time I joined, I knew it. I knew it was giving the opportunity and that I had one hell of an opportunity to build some financial wealth and create a residual monthly income so that I didn't have to depend on on Lee Commission Income. And but then it was theory. It's really started to catch on. Guys. It's really growing fast. It's It's absolutely changing my family's life and trajectory forever. And what's crazy is so many people just have a closed mind because they have their team jersey on. I challenge you. I don't care who your current brokerage is. If you don't fully understand why e X P is growing so fast, take a minute to do it. So on my website. Massive agent podcast dot com slash e x p. I put a new video up that you guys have not seen yet. There's a new video that that explains the opportunity, visually, breaks it down all the different components, how most agents actually save money and can keep more of their commissioned by switching to e x p. It shows the revenue share model that's really like setting me and my family on a course to be to be wealthy, okay, and not to have this financial safety net. It's crazy how just one decision and a little bit of action can change everything, but it starts with an open mind. So go to massive agent podcast dot com slash e x p. Watch that new video and I embedded my scheduler my calendar schedule. Er so if you want, if you have questions or you just want to chat about the e x p opportunity and what I can provide to you If you come join our team, you can now schedule Is zoom meeting with Mia Zoom call with me right there on the site. Okay. You don't need to message me and ask what time I have available. You can schedule it right there on the site. Get it on your calendar, get it on my calendar, All the spots that are available on my calendar or there, but you need to go to massive agent podcast dot com slash e x p. All right, guys, let's talk to the plumber. Let's bring the plumber in because Roger Wakefield is crushing it on YouTube and he has some amazing tips. Amazing insights, amazing points of focus that we as agents need to dio and can d'oh eso so we can grow our business is online. It's, ah, such a cool conversation. Make sure you stay through the end with Roger Wakefield. Let's do it. What's up, guys? I'm sitting here with the expert plumber. The number one plumber on YouTube. Roger Wakefield. How's it going? My friend

spk_0:   12:31
Colin Gray. Dustin, how are you?

spk_1:   12:32
Very good. Very good. So Roger and I met a few weeks ago down in Dallas. We were speaking at an event for Fairway Mortgage in Garland, Texas, and he was part of, um, an expert panel that I was moderating. And none of you guys were from the real estate industry, which I love, because agents are focused way too much on how things have been done within the industry. And I think that's true for most industries. But I'm in this one, and I know this one. We see what other agents do, and we just kind of regurgitate that or put her own spin on it. But it's so important to look outside at what else is working for others plumbers, for God's sakes. And you're winning in a very big way. So first off, in about 30 seconds, get us up to speed on who you are you know who is Roger Wakefield?

spk_0:   13:24
Roger Wakefield's a plumber. You hit it right off the bat, and every time I speak, I start off and tell people that I'm just a plumber. But the thing is, I've learned to use social media to get my message, get other people's attention, and I've got people from around the world that know who I am because of social media and the way I use it. But I'm just a plumber.

spk_1:   13:45
See, we were talking before we started recording that I was getting your title on everything. I already knew the name of your plumbing company in the Dallas Fort Worth area. I'm in Salt Lake City. I have no need to know of a plumbing company in D. F. W. But I do. Just because you got yourself out there like it, it's amazing. It's amazing how powerful all of this is. And today we're gonna talk a lot about video because you've used video on YouTube specifically to build a brand to become known internationally when, like you said, you're just a plumber and and so at most of this, most of our audiences agents, we still have to be real estate agents. We still have to meet with clients. Open doors, right. Offers negotiate offers, put signs and yards. All that stuff. We have to be marketers on top of it. And so you you're a plumber. You have to be a marketer. On top of that, you chose video. Tell us the story of how that first started.

spk_0:   14:45
It started because I had actually won a contest. I didn't just make up the name on the expert plumber. I want a contest put on by American Standard where they were looking for the next expert plumber. They held a plumber. Know how contest You made a video. You gave advice. You said what she liked about this I want and it really fast, because I have never done a video. But I knew American Standard is like one of the biggest, best plumbing companies in the world and the product that they used. So I just thought, you know, I'm gonna submit the video, see what happens. I still remember the day they called me and said, hey, or they sent an email and I read it. I'm like, Oh, my God, I want And I decided Look, I'm gonna do this and they wanted me to do social media. They want me to do Facebook lives. They wanted me to do different things. And throughout the process, they have sent a media company down here to Dallas. We shot in the Dallas Park with a buddy's house for two days and shot videos there. I mean, I've got videos on American standards. YouTube channel. That's cool. After we finished that contract, I started studying social media. I wanted to do better than that. I had done so. Ah, sand up for social media marketing world, which is actually in a couple of weeks in San Diego. Yes, sir. Nice. So I signed up for it. I went to it and I'm on early Bird. So I think the doors opened at nine. I show up at eight. The doors were open, so I walked right up to the counters, and I'm like, Hey, look, come here early. Can I go ahead and registered or like Sure, So the girl signs me up and she looks at me and she says, Oh, you're a plumber. She says. There's no other plumber's here. What kind of other people would you hang out with? I said electrician's roofers. Landscapers? H p A. C. Takes anybody in the residential service industry. She said, okay. And she goes through this and this girl looks up at me brokenhearted, and she said, I'm sorry. There's nobody here like you. Well, and then I just I smiled from ear to ear. She says, I have no idea who you're gonna hang out with. I'm like, Look, don't you worry about me. I'm good. And I just I saw the opportunity. I thought, why is there no one here like me? And the first day where it was workshops? And I love it because you're in the room with a speaker that knows what they're speaking about for 90 minutes, and they have timeto literally teach you how to do something. And, you know, I still remember the first day, and all the sessions are all the workshops I went in with one that really jumped out to me Was Pete Vargas. Advance your reach. You know how to speak from stage or how to speak to get customers. So I'm taking those. Okay. I want to start speaking to real estate agents. Uh, I'm a plumber. Real estate agents can refer people to plumbers every day. Yeah, it's really great thing. So the next day, and I'm literally I'm walking to a different session. But for some reason, I turn in this session because a guy named Darryl Eve's is talking about how to use YouTube to get in front of your customers. And I thought, Wow, so I go in. I sat down, I said, On the front row, I'm wanting, And if I could get there early and still in the front row, I'm a d d. I'm focused. So if somebody's over here moving on young like like this all day. So I'm setting here and I've got the monitor in front of me and he's over here and I'm watching that. And somewhere in the beginning of the speech, he says, you know, YouTube is the second largest search engine in the world. I thought, Man, this guy's stupid. He didn't even know what he's talking about. You two was just a place to hold videos, right, man? By the time he finished his session, I was like, This is what I need to do. So I changed my every class that I picked to go to, I changed. I focused on YouTube. I went to Sean Candle. I went toe Loria, Petrucci. I went to so many different ones that were about video and YouTube and things that I thought could help, and I went home that weekend. I didn't even stay for the entire conference. I had to leave before the keynote because I had a radio show the next morning. So I'm going through my notes on the way home. I do the radio show. The next morning, I come back to the office, go through my notes, get to church the next morning, take my wife back home, come back to the office, go through those when my wife and my stepson, who's my marketing officer, when they came in the next morning, as they were changing the way we do everything and we started planning on putting out three videos a week starting the beginning of the next month, and we've been consistent about it and it's been it's been amazing.

spk_1:   19:18
That's incredible. Ah, I love going to conferences and events because just like you did, big decisions are made at big events and you have to be in the room in order to be moved to make that decision. Um, you know, virtual live stream of an event is cool if you just need the information. But Roger is not just about the information. It's about the power of the information and and it moving you to make a move in in some direction. So that doesn't surprise me. Um, social media marketing world is a cool event. I was there in 2017 I believe. And, you know, the party on the USS Midway is always cool.

spk_0:   19:58
Oh, my God. It that the last one they did was the 1st 1 I was at. Okay, I'll never forget that night. That was two years ago. Was the last time they did the mid like,

spk_1:   20:06
Oh, no, they don't do it anymore.

spk_0:   20:07
No. And I mean, it broke my heart last year because yeah, that's the thing I remember most is like, this was a party.

spk_1:   20:14
Yes, Yes. I mean, how cool is that? You're on aircraft carrier? Um, that's interesting. I so you can actually look back at a moment in time when you have this pivot point. This decision, this, um you know, like, this is the direction we're going. Let's fast forward a little bit. Well, actually, barely lets barely fast word. Once you started down that road, you know, I don't wantto I don't just want to glance over what that was like because so many people get stuck at that stage that they decide they make a big decision. Hey, I'm gonna do this. I'm gonna launch a website. I'm gonna do a blogger and start doing video. Whatever. Um and then they get stuck, and they never actually do it, or they don't do it long enough. Tell me about the process or your experience When you started doing videos. You know,

spk_0:   21:07
the thing you said doesn't It's not that they get stuck. Its they come back to the office like I did when I walked in Monday morning. I could have just said Oh, wow. Look, plumbing is going on. Yeah, I got to get right back into plumbing.

spk_1:   21:20
Yeah, life is happening.

spk_0:   21:21
It is. And it does it mean it jumps up and it bites us on the button, and it's right there. You can't get rid of it. Yeah, but what happened to me is I literally set in this conference and I thought, Look, I can't listen to this and write it all down and go home one day and be a plumber and not worry about it or I can do something And it's funny because 2 may. I mean, I'm a plumber. It's all about my tools. If I do a bad job, it's not because I had bad tools. It's because I didn't use my tools, the right leg. And I look at what I learned in Social Media marketing world as tools. Michael Stills were put together, an event that gives people the tools they need to change their lives. And I decided I'm changing my life. This is what I'm gonna do, and I didn't have any idea I would be. Where on that now salary thought. I'm tired of getting ripped off by opium marketing companies. Other people's money. All they do, you know, is a plumber. When you walk in and said, Well, how much money have you got? What's that got to do with how much you charge? Well, how much do you want your phone ring? It's this much money, more money, and that's all it ever Waas and I decided I want to learn social media. I want to learn to build relationships. I want to learn not to sell, but to give people value. And then they want to buy from me to attract It's amazing and get people's attention and give them something of value. And then they're like, you build that trusted advisor relationship. A man your collar hooked up forever. What

spk_1:   22:57
was the hardest part about starting?

spk_0:   23:01
You know, I'm really lucky, because will my stepson enjoying my wife, and they were on board when I came in and talked about it. They're like, Okay, we're gonna do it. You know, I'd almost say that the hardest part is just turning on the phone and doing it getting started buying the the okay. And I say the computer camera, but we've advanced from that beyond, but

spk_1:   23:23
some of us, eh? Well, I'm still using my Mac book camera for this, and I don't want to

spk_0:   23:28
be my first. My first purchase was going out and buying. Ah ah Lodge attack Bravia 10 80 camera. And even I started out before that with the 9 22 But I've seen other people doing it, okay? And we'll hours laughing so hard. We went back the other day and looked at some of our old videos and we where we just started laughing. It's like, Oh, my God, Can you believe we put the bet out? Right? But you know what? We did put it out. And you know what? I don't care. And I'm not taking it down. You don't go back in life. I didn't go laugh at it. Learn that. Look, you don't have to be perfect to start, but in order to get perfect, you've got to start and we're never gonna be perfect. And we understand that we're still having problems with a lengthen last dream while ago lengthen life And are we finally hooked it up to our new cameras and it's lagging a little bit, and it's like, Okay, look, we're not perfect. Guys were trying to get there. We have problems every day, but we're not just gonna say Look, we're not gonna do this today because we're liking you know what? Let's go. If you don't like, the video may come back next week. We'll see if we can have it fixed.

spk_1:   24:32
Yes. Yeah, there's no such thing, this perfection. So I think a lot of people they want to get it right. They want to make it perfect before they launch it. Well, how are you going to do that? Like, are you going to be the like? Are you going to be the Lance Armstrong of cycling before you start writing the bike like you've got to start writing a bike to learn how to do it to become better at it, It's We have the cart before the horse.

spk_0:   24:57
Well, the first time they come on the boss a call. He did win Lamont, right? Exactly. It doesn't happen.

spk_1:   25:03
No, it takes a lot of repetition and practice, and there's even more variables than that. But what's good about marketing and what we're doing is you do not have to be the best in the world. You don't have to be the single best video producer the world's ever seen to win in a very, very big way. We're talking about local markets, you know, You you showed up in social media marketing world, which is a nationwide event as the only plumber. You're just trying to get more business in the Dallas Fort Worth area. Like it, we forget that we don't need toe win at this global level.

spk_0:   25:42
But here's the deal and think about this way and you nailed it. I should not even Dallas Fort Worth. I'm in. Richardson manufactured the town you were in Garland. That's where I grew up at S O. I'm in a little suburb and I say little garlands. 250,000 people. Richardson's probably 100 and 50 so I'm just out northeast of Dallas. I'm not even trying to hit Dallas Fort Worth. I'm trying to hit this little bitty area over here, but and we did this at the event the other day. People that Rose said, I just that would come up later and talk to me. Is that how did I find you? It's like, You know what? You're here. Pull out your phone. If you've got YouTube on it, go to the search bar, put in plumbing and my channel was the first thing to come up here like Oh God, that's like that's like being on the first page of Google is like, Oh, I know, you know, I paid for that real estate. Let me tell you when I say I've paid for it. It's not of that. We have worked hard.

spk_1:   26:36
You've earned it,

spk_0:   26:37
Toby, on the first page of YouTube, and it's by learning and doing it and repeating what it is we do every time we fire up the camera.

spk_1:   26:46
Yes, yes, I I've been on. I've had some content on Google's first page, so anyone who's been listening to this podcast for awhile has heard me talk about the single best piece of content I've ever done. As Faras income generated directly from it, I wrote an article for my local real estate website. It was the 15 reasons why you should move to Salt Lake City, and it was this big like 66 or 8000 word article, and I got a bunch of back links from other high authority websites to it, and it got multiple 1000 social shares because it wasn't. Look at my listing. I'm the best agent. It's. Here's why you should move to this awesome city. And it went to number one on Google's first page and stayed there for a year and 1/2 or so. I mean, multiple six figures worth of commission came from that article.

spk_0:   27:39
How much would it cost you to have one ad? Well, first, I couldn't even the third in that spot on that page for a year and 1/2

spk_1:   27:48
right? I would not have been able to afford that. That's not even in the cards. It was not in the cards for me at the time. And so if I might, My point with that is, if I was trying to be number one on Google for real estate agents, anywhere like that wouldn't happen, you know? But in my local market, it happened. You made it happen in your market. And then by focusing on that now, you've become the number one plumber on YouTube worldwide, which is just not

spk_0:   28:19
It is crazy. And I'm not. I'm not the biggest channel on the fastest growing on DWI. We do these what we look just like real estate. You've gotta learn how to look at the numbers. Yes, we we do the analytics. We look at our competition. We look at what other people are doing. There's a 1,000,000 different things we look at. But out of the top 10 plumbing channels. Most of them are growing anywhere from 1 to 2% a month on, I say a month, I think it's, Ah, 60 day, 90 day view or whatever. We're growing about 40%

spk_1:   28:56
month over month

spk_0:   28:59
in a turn three month period. Our growth right in our in our subscribers and our views is increasing about 40% every two or three months. Right now it's 10. If I pulled it up just the other day, it's about 10 or 12% a month that we're growing. Uh, wow. And I mean our subscriber count right now. But if you can see it, I'm looking over my shoulder. It's 26,700. Okay, we're growing. Ah, at I think this month right now is 38 3800 month. So 3800 subscribers in a month that's 12% increased 13 15% somewhere under there. And I'm looking at other channels that air in the 30 day period er growing at 300.5%. Man, what we're doing it works, and it works everywhere. I was at the kitchen and Bath industry show in Vegas a month ago, and same thing you walk up to people that insane curator, American standard color. Say, hey, don't pull out your phone. If you've never YouTube start plumbing, do it. They're like, Oh, my God, you're number one. It's like I love it. Yeah, pretty interesting

spk_1:   30:17
for sure. So as you are starting this journey and you started producing videos on a regular basis, what what are some of the headwinds or or struggles or things that you just didn't consider that are important that people need to know about if they're going to do this too?

spk_0:   30:35
You've got a look at the time and, you know, because your podcasts and such, it takes time to do this and you've got a look at What do you want out of it? Because when I first started doing this, it was to help grow my company. Now that it's like Wait, I'm number one plumbing nationwide. Now I've got plumbing cos I've got all kinds of other home service companies, residential service companies reaching out to me, saying, Look, I want to learn to do what you do, So now we're looking at, like, how can I help people in the trades? I've got people that want to get into the trades. I have messages from high schoolers, boys and girls. Uh, from in the United States, people from around the country said, Look, I want to be a plumber. What did I do? Where did I go? How do I start? So we're looking at what can we do to help these people? And how can we go about helping these people? And I mean, think about this. This is just the reach that I've developed through social media in under two years now, and it is wild.

spk_1:   31:43
It is wild. Um, so now that you have, you know, people find you when they search for any plumbing related topic for the most part. And guys, I want to make a distinction real quick, too, because I talk a lot about for real estate agents. They need to stop talking about real estate. I meet. It depends on where a YouTube is a searchable platform. It is a search engine. So having certain topics that you've done content for you should do on YouTube. I'm talking about on social media, your feed stuff you post on your instagram, your instagram feed. If it's just all real estate listings, blah blah, blah and nobody cares. But YouTube. People search for the topics that you are doing videos about. Could you give us some examples of some of the videos and the titles of them that you're doing that people are searching for

spk_0:   32:34
our biggest video? That I think it's around 700,000 views now how to stop a running toilet guaranteed. And we've We've gone further with that because we started learning about putting things in buckets and building buckets and common keywords and pointing this video that that video and doing different things. And I want to go back to your block because that is huge. The top 15 reasons to move to Utah. So if I'm a real estate agent another me wrong, I'm I'm gonna start out In the beginning, my YouTube channel is gonna be named something real estate. Utah real estate. That way people know what it's about when they hit it. Then I'm gonna go through and I'm gonna I'm gonna build buckets based on like your blogged. Ah, Top five parks in Salt Lake City, Utah. Top five restaurants in Salt Lake City, Utah, and then maybe put something at the end of that from a real estate agents point of view. Let them see that you've done research. And the reason they would want to move to Provost is because, man, you're never gonna find it like this anywhere else, and you start creating those. And here's the way my YouTube channel started. It started out as Texas Green Plumbing. Then after we decided, Okay, wait, we're growing us a little bit beyond Richardson. We changed it to the expert plumber because I've already won that contest. Had the name had the branding, it was working. Then a little bit later. It's like, You know what? Let's go to Roger Wakefield because now we've got people from all the trades reaching out to us. It's not just plumbing and and if I can help him, I want to help him. I don't want himto lookit found. This guy's just a plumber. He can't help me. I'm an electrician's. So it is working.

spk_1:   34:45
The topics that you choose to do content on, I think is it's the most important day. The quality of the production is important, but it's not number one, you know, if the reason why your videos do so well, as people are searching for those things, how to stop a running toilet that's literally probably one of the most searched for Q key phrases in all of it. All of Google and YouTube, I imagine. And boom, it's your title. So you know, you've got to be smart with the topics if you're not doing YouTube. If you're just doing Facebook post. If you're writing articles, whatever I mean, consider keywords. If it's searchable content, this is what this is. Why you have to know. Is your content searchable? If it's a Facebook post now, it's not searchable. If it's a link to an article, yes, it is. Ah, you've got to know and then pick the topics that people want to see. They're they're either searching for or if it's not searchable, that they want to see stuff that they'll share with their friends stuff that they'll tag their friends in. And if it's not that no matter how good of a job you do with, you know, multiple camera angles and lighting and transitions and all this beautiful music, the frickin Chariots of Fire. If it's a topic, nobody cares about. It's not gonna perform well. And you just wasted your time and money. How did we go ahead?

spk_0:   36:06
You heard me say this at the conference. We spoke out. I make the videos. People are looking for, Not the videos I want to make. Yes, that's important. All the difference in the world right there.

spk_1:   36:18
Yeah. Yeah. I mean, if you're Apple developing a new invention like the iPhone, people don't know that they want the iPhone. Okay, so that's not what we're talking about here. If you're an agent and you want someone to know that you just got a house under contract in six days, you want them to know that they don't give a shit that they don't care? The seller does, but they're like a white instituted in five days. You know, you've got to focus on what people actually care about, and it's It's the community. It's what's going on. It's the best coffee shops. Best pizza, best burgers, best everything. That's what people search for. That's what people share with their friends. You know, five hikes to do with kids. All that stuff that the best parks thio go in the winter there's unlimited numbers of topics. And if you get the topic right, that does the heavy lifting, the topic and a good headline and a good thumbnail image if applicable, that does the heavy lifting for you. Then you just have to deliver whatever it is people are expecting. You don't need this big production and, you know, ah, Hollywood studio to make that happen. I've never had any of that. And I've had some pretty good stuff.

spk_0:   37:34
The neat thing is, is you're right. You start out, start, start out with what you can do. And you know one thing that you said a while ago you don't want a list that you just Look, I got this house under signed and we're closed in five days. But what if you made a series of videos things you can do to close the house in five days and you start off each video? I can't tell you you're gonna sell. You're gonna close every house you do in five days. But in this video, I'm gonna give you the tips that I used to close the house. Are they? I've used multiple times and you go through. And now you're bringing value not just to the buyers, but other real estate agents of the real estate agency. Like, Look, I don't know how to close the house in five days. Never done it. And if you can say, Look, this is what I've done. So and and even when you start the video so you know what? Instead of worrying, because I'm gonna give you a tip that is gonna help you get really good at this and save your best tip for last since Okay, look. Now, I told you, Here's what I do. You know, I buy the house myself if I have to. Whatever it is, but give people value. I don't want to tell you. Hey, I'm gonna teach you everything plumbing. And then all I do is talk about you know what my phone is, how video, and you come in tow, learn plumbing, and I'm talking about my phone. You're like, Okay, this is not the video for me. YouTube wants you to keep people on YouTube. And if I'm looking for a video about how to close the house in five days and you start talking about how great a real estate agent you are. Look, I'm not getting anything out of that. I may be in Florida. I don't care how good you are in Utah. You're not helping me.

spk_1:   39:15
Yeah, you have to deliver what people expect getting if you've if you've managed to get their attention, if you've managed to get them to click congratulations like that's huge. Now it's not over. Now you have to deliver. You have to deliver what they promised. Otherwise, you're gonna get your content will start performing worse when people have negative comments or they start. If it's YouTube, you know the thumbs down, um, or they start hiding it or reporting it. So because nobody likes Clickbait, you know, the social networks don't want that. Yeah, I'm glad you mentioned YouTube, Wants you to stay on YouTube. So it is Facebook. So does linked in Soto. All of them, because that's how they sell more ads. The longer people stay on the platform, the more ads could be delivered to that person. The more revenue the platform makes its simple. But knowing that going in you now know what the game is, I'm glad that you mentioned that little tip for videos for that that hook because and honestly, this is kind of, ah weakness of mine that I've definitely gotten better about over the last year or so. But learning the hook, stay tuned to the end for X. Many people will do that. People will do what you tell them to dio if, as long as you don't tell him to 10 different things, Where did you start to learn? Or how did you start to learn how to make more effective videos as faras the messaging and getting people to tune in for longer? How did that play out as you were going down this

spk_0:   40:47
process after after Social Media Marketing World in March, I ended up going to, uh, God, I guess the 1st 1 was Vince Summit and VID Summit. Probably. It probably wouldn't it wasn't visible. I went to video marketing Arlen Dallas than vid Summit in L. A. And ATV. It's, um, Emily. Actually talk to Jeremy Vest and Jeremy Vest is a great YouTube coach, and he's the chief marketing officer for Braille skateboards. One of the biggest, fastest man must have amazing YouTube channels. There is they're doing phenomenal things, and I started

spk_1:   41:29
railing, Brill. I'll take that out

spk_0:   41:31
And people that man, if you're into skateboards, I mean, I've got a bigger YouTube channel and Tony Hawk and I'm not a skateboarder, so I mean, for me to even know that stuff tells you how big their channel is. You

spk_1:   41:43
fooled me, but I thought you escaped.

spk_0:   41:47
Not I would break my back, but I literally I started learning in the first when I did videos From that April to the end of December, I had 361 subscribers. And and I know that some of these numbers they burn in your head. And I remember because in October I was at L. A or in L. A at VID Summit. And it's funny because the people that I see that I see now and they're like, Oh my God, dude, you're killing it. But I was at that summit and this couple walked up to him Great people, and we're standing there talking and the garlic sentences. So how many subs you have? I said 1 17 It's a while 117,000 steps of subscribers. That's amazing, said no. Ah, 107 Thane. And he's like, 0 117 subscribers. So, you know, I may have had three or four when I started because I had had my channel up for a little bit. I just never did anything with it. October 1 17 December 3 61 December a year later. 20,000 and I was like 20,800 or 900 once you start studying how to do it and learning how to do it, implementing how to do it and understand that you have the opportunity to make each video even if it's 1% better always focus on trying to get a little bit better. And it changes everything. Link them, started seeing my videos. I did started doing videos on lengthen Lengthen reached out to me before Vincent are before Social Media Marketing World last year and asked me if I would be interested in doing Lengthen Live. I said, I've never heard of it and I said, Well, you'll be one of the beta testers and I was one of the 1st 12 people in the world to do lengthen life.

spk_1:   43:43
She's I need you to put in a good word for me. They still won't give it to me. I've applied. Ah man. And it is crazy and I don't mean this in a negative way. But you're a plumber in Richardson, Texas, and you you're getting on the radar of linked in to be a beta tester for a new product they're rolling out. They obviously saw you as someone who has influence and has, you know, would provide valuable feedback to them based on your experience, because you started talking to a camera and putting it on the Internet. It's just crazy what's happening. And it's even crazier that there's people out there who poo poo that that still don't fully use the tools that you talked about, the tools that they have available, most of them free to grow their business. It's nuts. I do not get it. I'll tell you

spk_0:   44:37
the part that really surprises me. I mean, I've got a text message on her. You're Michael Stell. Zehner owns social media, marketing, world social media, marking world social media examiner to the Social Media Society. He has sent me messages, and hey, I want to ask you some questions, man, What was it like when you walked in? What woke you. What made you do what you do? And it was It was the people there. It was the people that spoke to the people that work there. It was everything about it. But you know, one thing you said earlier it's about Look, you get these tools, you get this information and then you don't do anything with it. I literally on the way home was going through my notes on the plane. I came in all day Saturday and went through my notes. I left early because I had a radio show here in Dallas Saturday morning. Sunday morning, my wife and I went to church, took her back home, dropped her off, came back, went through my nuts Monday morning. I'm like, Look, we're changing everything we do and we're starting right now and it would have been so easy to say. But wait. And the plumbing companies here, I really need to go run it. But I think when I walked in and saw and learned what I learned and realized what tools were out there, I was like, Look, I can change the way I do things and I know that roasted I just feel like? Like I don't have time for that. I look, I work with a lot of real estate agents, understand? I don't have time for that. I run a plumbing company. I don't either. Now I'm running a digital marketing agency. I don't have time for that either, but I used to pay Google a lot of money for ads. Most real estate agents pay Zillow or somebody. Now you two pays me. And since me customers link down, I have people call and say, Hey, will you coach me? Will you consult with me? Will you do this? Will you do that? Will you show me how to set up my page? Well, you tell me how to grow my reach like you have. The world is completely changed for the water. And I go back to something He said Russia, you're just a plumber. And you're right. And we've all got a story to tell. We've all got something that we bring to the table. We just got a look at how we're doing it. And one thing that you said that that struck me and I wanted to go back to people. Look back it well This is how it's always been done. Uh, this is what people just keep doing. And one thing Gary Visa. And just when it really hit me hard now try to look at it all the time. Don't look at what real estate agents have been doing from 2015 to 2020. Look at what they're gonna be doing from 2022 2025. Start doing that now, because I'm doing what plumbers should be doing. Yes, in two years from now, they're all gonna be doing it. But they're gonna be saying, Man, I remember the first time I saw a Roger and I thought, Man, why's he doing that? Now? They're asking me how I do it.

spk_1:   47:39
Yes, I want to take a quick little rant for just a second or third, but you've You've opened the door to something that I think's important. So in our industry, there's all these technology companies Silicon Valley companies that are coming in and disrupting the way the real estate agent model works. And I look at that, I I'm an entrepreneur. I'm a marketer. I'm an entrepreneur. I love the business part and I happen to sell homes, too. I I'm able to remove what I do for a living from, like, I'm able to step back from that and think, Just think objectively. These companies like Zillow Open door. You know, um, that uber house I think it is h a U S that uber's founders invested in. There's all these new companies that are looking at how things were done in the real estate industry seeing these big, huge commission checks that are possible and multiple, you know, multiple hundreds of thousands of dollars per transaction. And they're like, How could we get some of that? And agents are pissed. Agents are like, Well, wait a minute. That's not how things are done. Well, guess what? Maybe they should be. Maybe they should be done a different way. Maybe they should be. And maybe you, if you got your head out of your ass, could actually be one of those companies to disrupt the way things are done for the better. There's no. There's nothing that says that real estate agents cannot participate in that disruption. You're just using that

spk_0:   49:11
as you don't get mad at the disruption. Become the disrupter. Yes. Look at what they're doing and say, Wow, you know what? I like what they're doing. But if I'd have done it this way a bit better, yeah, here

spk_1:   49:21
again. And it's not like you have to do. You don't have to be a founder of a startup and do a Siri's A in a Siri's Be and you know all these fundraising rounds. You don't have to do that. Roger. You yourself have been a disrupter in the plumbing industry locally, especially but as a whole, because you just did things a little differently as far as how you get in front of clients and get in front of customers. And it's open up all these other opportunities you can disrupt in other ways. You know, there's, there's ILO, there's Redfin. There's all these giant multi $1,000,000,000 companies. That's what I'm talking about. I mean, sure, we could start one of those companies to you know that that is just a lot more difficult. Absolute can disrupt at a local level. You just have to think different just because something hasn't been done where things were done a certain way doesn't mean that that's the right way doesn't mean it's the most efficient doesn't mean it's the best for you. Doesn't mean it's the best for the consumer. Like even the brokerage that you align yourself with. Is that really the best or you're just too damn stubborn to look elsewhere. There's I could go off on a I'm gonna I'm gonna pump the brakes.

spk_0:   50:27
No, I love it. Yeah, but you're right. And I mean, that's what people need to hear is look, and just sitting on your butt, doing the exact same thing you've done the last five years. How's that working out for you? Exactly? If that's what you do. Guess where your bless gonna be in five years in that same freaking chair. And yeah, God, just I mean, think about the things that you just said. What can I do to disrupt the situation? To disrupt the industry? And I don't mean in a bad way. What can I do? You know, I used to hear that all the time. You know, different is better. No difference. Just different. Better is better. Be better than what's out there. Find a way to do something. And yeah, I got one of my first coaches. Was Michael Gerber who wrote the M s books. And I remember when I went to his conference, which was also in San Diego, and it was a private conference. I mean, there were 30 40 people in a room and we each have one on one time and, you know, he looked at us and he said, I want you to look in your world and say, I know this could never happen But if I could change of this if I could make this do this, that could change the world. And I've always you know, it was talking to some of the other day and I said, Like I I've always thought that way now. And I remember the day I flew home from San Diego from that event with Michael Gerber. My wife and I are going down mockingbird. We turn left to get on the toll road, and all of a sudden I reach over and I grabbed her arm and I said, Oh, my God, I've got it And I'm an idea guy. So, you know, for me to stay focused, man is tough feeling. I've got, like, two new business ideas every day.

spk_1:   52:12
I can relate this one big

spk_0:   52:14
one. So I literally I my wife and I have a great friend. That's a business attorney called him, Took him lunch one as I mean, look, I just want to spit this out and see what you think. And of course, I've had this conversation before, and normally it's like, Yeah, good luck with that. And I told him about this idea and he said, Oh, my God. He said, Roger, that's the kind of business that Google pays billions of dollars for because that's not being done. And he saw, just like May, this would change the world. I look at social media the same way. What are people not doing? You heard me talk about a young lady here in Dallas. And your people are real estate agent, so I hope you get this. Clearly her name is Janet Melton. I've never met Janet, but Janet was on social media so much on lengthen putting a post about a neighborhood Ah, park, a restaurant, something in an area. And she did this. I'm gonna say 10 times a day. To be honest, it was probably once or twice, but she did it every day. and she was so consistent. And it was She was nice about it. She wasn't trying to sell. She's, like, let me tell you a while. I've come into this neighborhood. Oh, my gosh. And there's something or Hey, you know what? My grandmother had a birthday party today and worth this park. And have you ever thought of moving in this area? This part's amazing my Hey, I've got a house here for sale. Just man, check this out. And I saw this so many times and you told me the other day on stage I said, Look, let me tell you about Janet Melton and, uh, not loll about Leah sitting two seats down from aces. Oh, my God. I know her. I don't know her, but I know her name and she's she's an agent in Dallas. Yeah, and, man, that's all I can tell you. But I think about it. If your community I've got almost 8000 connections on length in If all 8000 of my connections knew me like that, Wow,

spk_1:   54:18
right? She's the 1st 1 you think of and the only one you think of because she's just there all the time. that's That's why you hear Gary V. And Grant Cardone and others talk about doing as much content as possible not, you know, trying to get the right balance of one post today. And look, if you're putting out garbage, yes, you can do way too much of that. Yeah, but that's not garbage. That's it doesn't take a lot of thinking. People's guards are down when they're watching out there, just seeing their community in a different light with a new perspective. And you could just do that all day long. Um, I love that one. A transition One final question before we jump into the rapid fire questions for the week, sir, picking the topic because, as we discussed, if you get the topic right, that that does so much of the heavy lifting, it's like if you if you studied stock market investing if you get this sector right, the individual stock that you choose within it isn't nearly as important as just the right direction. Like are you in the right place? The topic is the same thing. How do you pick topics? How do you research them? How do you decide what you're gonna do a video or a piece of content about.

spk_0:   55:31
First of all, you've got to know what your channels about my childs about plumbing. If if I start making videos about cats, if people are going to get off my channel quick,

spk_1:   55:41
unless they're stuck in the toilet or

spk_0:   55:42
something, Yeah, unless we're trying to get a cat of a toll and they're probably not gonna find that video online,

spk_1:   55:48
maybe I should Roger, Maybe

spk_0:   55:49
I I'm gonna write that down and he's gonna need to do later. You know, the interesting thing is, and there's a lot of different places, a lot of different tools available to help you find this information. Start with Google. Start with YouTube. Go in and search. You know what's there? What has the most views? What are people looking for us? We start looking at Where do you make your money? If you're a real estate agent, do you make your money selling $40,000 condos? Or it's gonna take you just as much work to sell. Ah, $350,000 house. What neighborhood are you focusing on? And if you if you and I mean just look at it like that. If you've got a neighborhood as $40,000 condos and you're making videos about the park, that part probably doesn't look amazing. But if you've got a neighborhood that's got $350,000 houses on the golf course, and you could probably make some pretty cool videos and I mean, think about that, just just what I just said and this is how my mind works. So if you've got a golf course in your community that you may be selling a house and because you're not selling in this video. But what if you went to the golf course? Is that Hey, can I borrow a golf course? I want a video just driving through your course. I want to show people what's your course is like, and you may just show the grain in the tee box or the creeks or this or that, and every night and turn the cameras. Oh my God, guys, this is so beautiful. If you've never come out here, just come check it out. Well, now when people start looking for a place to live, Hey, you know what? They got a cool golf course over there What's that girl's name? Oh yeah, it was Janet Melton. Let's give her a call. You've got to come up with ideas that other people aren't doing, but also do the research because you want to make videos people are looking for. There's Google trends. There's Google. There's two. Buddy. There's that I Q. There's video, amigo. There are tools out there to help you find information. And then there's just a whole lot of work and research. I'll tell people we spent about 40 hours before we ever make a video while doing research, trying to find out what that video needs to be about and don't get me wrong. Ah, lot of that time can be shared with a lot of videos. We may spend 40 hours and come up with six videos, eight videos, but we've done the research where we know this is being looked for. This is good and then all the stuff that we do on Lincoln, I didn't linked and laugh twice a week at a YouTube Live once a week, we put out three videos on YouTube every week. I put out content on a link them all the time, and it's it's like and then it's funny. I'm watching one of my YouTube consultants the other day and I made a comment and it's two guys. It's Nick and in them and they're phenomenal. And I made a comment nexus of Roger's in here and he says, No, he's been in here for Wise is by the way, Roger, while we're talking to you, what you're doing on Instagram is phenomenal. And I'm like, Man, we're just getting started on Instagram and he's like the quality of your video, the content, the way you put it out. Everything you're doing there is great and I'm like, I love it that I'm not even focusing on instagram, but people are reaching out to me about it. But it's because of the value, the content that we burning and we know it's what people are looking for, and we want to give them great value. And once you get where you're doing that and you're gonna own it,

spk_1:   59:16
how do you fight over analyzing? Because I know because I've done this. I know others that do this. They start going down that path of researching key words, researching topics. They use keywords anywhere to Buddy or or Ah, Google keywords tool, which is garbage. How do you How do you know when you're just over analyzing and how do you prevent that?

spk_0:   59:41
You've got to come up with a system that works for you, and you know, that's that's great because you've listed some great tools there and I've gone through all those tools at some point. Eventually you get down to where Hey, lug, here's how we come up with our best ideas. Ah, and sometimes it's from customers calling here. Sometimes it's my life. Somebody will jump in my life and say, Hey, how do you do this? Like, Wow, you know what? We didn't make that video, and sometimes it's that easy. But then we'll go in and do the research. What were the exact words to use? And guys? YouTube is a study. Lengthen is a study. Instagram is a study. Make sure you know how each platform works, how you respond and reply and interact on that platform because it all goes into that research. We may put a different video on linked in than we do on YouTube and are we may edit it different. Are we May. Hey, we're not gonna put this part in here, but let's put this part in here and yeah, it works because and, I mean, that's the I can tell you a 1,000,000 different things about it. But if you learn to give people the videos they're looking for, you're gonna win.

spk_1:   1:0:58
Yes, it is funny. So I write a column every week for housing wire and the most recent one policy. So when this comes out yet, if you're listening to this on Thursday, the 20th when it comes out the most recent one about the fear of new things um, I as I was writing it, I was just like like, I just I wasn't feeling it. I just threw it out there and I'm like, This is gonna be my worst one yet. It's been the best one yet by far I've had so many people reaching out. I've had so many new connections on Lincoln and Facebook from it. And it's funny because when I look back at Constant I've done, it's usually the stuff that I don't over analyse. I know it like I know whatever it isn't putting out, but it's just like you put it out and let the market decide. Put it out. Let the audience decide, and it's It's often the stuff that you may not expect to do so well does. And if you over analyze and try to get it perfect and predict what the audience is gonna do and how they're gonna react, you can't. That can't happen. Why would you agree with that?

spk_0:   1:2:05
Yeah, absolutely. The best video I've got. How to stop a running toilet guarantee literally. I don't know if we had camera problem with another video we had shot were like Man Like Winnie the video. Yes, and we rolled. I've got a cutaway toilet meeting that I've got the back cut out of it where people can see in it. I said, Look, let's roll. This told it in here I had on my bowling shirt. We've got a black curtain backdrop had on my gloves. I said, Look, let's make this video how to rebuild a toilet. I said, Look, this is something everybody needs, and we didn't do our normal data collection. We didn't do our normal this on that. We still did some because we know what we're doing. So We still pulled things up to figure it all out. But even when we posted the video, I remember well coming in the office, he says. Look, I don't like this, he said. It's it's not gonna be good. It wrong the videos, Good audio is good and all that, but and that this is not our best work. It's like, Well, well, you know what it is what it is. Uh, it's good information. It gives people what they need, and we've got more responses on that video. More views on that video. That is a video that YouTube grabbed and started recommending and suggesting the people. And once you start studying YouTube, you start learning why they do that, How they do that, what videos they do along things like that. It got the YouTube is a science, but I love that you said that about your article because I kid you not will walked into my office and said, Hey, this video socks and everyone, he said, We did. We didn't do. We didn't do everything we normally did. It's like No, but will we have to get it out? Look, it's fine and you can look at the analytics. Where it goes along, it goes along, it goes one, and then all of a sudden I mean, it just it jumps and it's It's like you said, like I didn't think it was our best. I knew they had great value, But man, it worked.

spk_1:   1:3:58
Last question. How important is it when you're choosing topics or choosing a strategy at all that you you go with your gut or follow the excitement? Follow what interests you? Because I I have a feeling that that day at Social Media marketing world, when you made the decision to go all in on video, something about it was exciting to you.

spk_0:   1:4:25
I think it was the fact that no, I knew nobody was doing it. I mean, remember they had already told me There's no plumbers here. There's nobody like you here. And I'm like, Why not? Elaine? I got tired of Ripp getting ripped off by opium marketing. Other people's money, those marketing companies. That's all it was about. How much more money do you have to spend? We can make you blow up. Well, how much is it gonna cost? What? We don't know that. Just start spending a lot more. And you know what? We'll tell you how that does. And there's nothing there that that was helping. They weren't being honest. I mean, we've literally paid some marketing companies to make our stuff from stop ringing. They rebuilt the web page. They did this. They did this. They do this and we literally pick up our cell phones. Call the office is like, Well, okay, the phones working. I remember in high school when you told a girl Hey, I like you. Call me later and you step on the phone all night and every 10 minutes you're picking up. Like what? We still have a dial tone for the kids that are watching that phones used to plug into the wall. And when you picked it up, you had adult

spk_1:   1:5:24
and had a 50 50 foot long cord to have you on the

spk_0:   1:5:27
absolutely Yeah, yeah. Crawl up in the bed under the covers. Yeah, but I mean, it got so bad our phone stopped ringing. And I think when I walked in social media marketing world and started learning the things I did, I thought, Look, I can control my future. I'm not putting it in another marketing companies hand. I can decide if I want to do video. I can decide if I just want to write an article or opposed. And here's one thing that I will tell all of you is Look, I I picked you tube and you may not pick YouTube. You may pick lengthen. You may pay. I think Lincoln is phenomenal for real estate agents because of what I've seen. I mean, I've seen you have seen Janet. I've seen Rogers Healy. I've seen so many real estate agents do great things there. I've seen a lot of them try on YouTube, but they're trying to sell houses, and that's all they're trying to do. And it doesn't work great. So my thing is, take one and get really good at it and then move to another and we picked you tube, and then we went the length in, and now we're going to Instagram and don't get me wrong. I've got Pinterest, I've got tick talks, I've got Twitter, I've gotta let it and we tweet a lot of stuff, too, but pick one and get good at learn to share to other places and then learn to go in and build those places what it is they're looking for. But the thing that got me excited about it is nobody's doing this. Why not? I

spk_1:   1:6:54
love it. Yeah, you could be getting excited about the strategy or what you're doing if it excite you for different reasons. You know, you saw the growth opportunity or the opportunity to just take over and that excited you. It just happened to be video. And you're like, All right, what we're gonna do? Video. I love it. Roger. Let's jump into the rapid fire questions for the week either or questions just one of the other. You don't need to elaborate if you don't want to, and and then I'll follow up with with three different questions. The most impactful book, one app recommendation in the best piece of advice you've ever received. So Facebook or Instagram instagram instagram are linked in

spk_0:   1:7:40
link there

spk_1:   1:7:41
Books or podcasts? Podcast, podcast or audiobook, audiobook, iPhone or android? Awful. Alexa or Google home?

spk_0:   1:7:56
None of the above. Okay,

spk_1:   1:7:59
I get that a lot on this on the show. It's kind of funny. Burgers or pizza? Pizza, New York or L. a

spk_0:   1:8:07
l A

spk_1:   1:8:10
NFL or N B a

spk_0:   1:8:13
Gotta go N b A that they don't know for the national anthem.

spk_1:   1:8:16
Oh, there you go.

spk_0:   1:8:17
So you'll get May going off, then?

spk_1:   1:8:20
Yes. Baseball or basketball? Basketball mountains or beach beach, Podcasting or blogging?

spk_0:   1:8:32
You know, I've never vlog, but I'm wanting to start a podcast. I gotta say podcast.

spk_1:   1:8:36
Love it. You have a nice set up there. You've got your mike. You know, your your road bike and all that. You're good to go.

spk_0:   1:8:41
But when we get the road mixer, I mean, even my video got my YouTube. Yeah, like you got everything? Yeah. It's like they were trying to do it right

spk_1:   1:8:50
you are.

spk_0:   1:8:51
I love it, But there's what we started with raw ther every bit of it.

spk_1:   1:8:55
Our phones are so damn powerful. Amazing. Four K cameras, and you don't even need for K, usually but man, so cool. Just all in the palm of your hand.

spk_0:   1:9:04
And like you said, you're doing with yours with your Mac camera. Guys, I saw that takes to start. Yeah, if you start doing it and then start making money, I was like, Hey, now and I could. For I don't just buy these cameras. I wait till YouTube sends me a check, and I can say, hey, not can afford to buy a camera. Big difference.

spk_1:   1:9:23
Cash. Flow it. I love it. Absolutely. Ah, YouTube Or Facebook alive.

spk_0:   1:9:29
You too. Without a doubt

spk_1:   1:9:31
YouTube live or linked in life. Oh, man. I knew I'd get you on one of these.

spk_0:   1:9:38
Uh, God, that one, huh? I gotta say, I got to say YouTube live. And there's only a couple of reasons is we're lagging on your own Lengthen right now And it's because we're having Well, we haven't figured out the problem was

spk_1:   1:9:56
that audio? You get the Bruce Lee effect going? Well,

spk_0:   1:9:59
no, it's our ah, that we just went to the cameras on. And so we used to do everything People laugh at me because I mean, I would get comments from all kinds of people. Do tell me what set up where you're using your video is amazing On lengthen live. It's like if you all saw these two hop heads, if it were shooting with and using switcher studios, everything was an iPad and iPhone, and it was amazing. And now we've gone over to restrain Mojo. And we've got got to $1200 cameras up here, and we're the videos lagging. It's jumping. Is glitch ing well, and it's like, man, come on,

spk_1:   1:10:37
That's a good lesson right there. Just use the phone you have in your hand phone and iPad.

spk_0:   1:10:42
I kid you not. I could do Lincoln live right now set up through here and switcher, and people would be like, Dude, what camera have you got? That's amazing. Yeah. Yeah, it's my phone.

spk_1:   1:10:52
Yep. And let the record show Roger held up an iPhone 11 pro.

spk_0:   1:10:58
Yes, he did. You can't have two cameras. The 11 pro. Max,

spk_1:   1:11:02
we got the max.

spk_0:   1:11:04
My wife picked it out for me. I think I love her. She, uh, e I told her I said, Look, I want the good one, and I was thinking, like, 5 12 memory and stuff, and she comes in with this one. I'm like, Okay, I'm like, man, that's a lot bigger than the other one I had. So it's great. I love those three cameras. Phenomenal.

spk_1:   1:11:22
Yeah. I mean, if one cameras good, two cameras is great. Three cameras is fantastic.

spk_0:   1:11:26
So and four because you got the one on the other side. So it's like, there you go, brother. It. There you go.

spk_1:   1:11:30
That's true. We have for you. Get it? Yeah. Uh, you two are sorry. Uber or lift Uber Gary V or Grant Cardone. Gary V. What's the most impactful book you've ever read?

spk_0:   1:11:47
I've got to say the myth E Meth by Michael Gerber because that was that's what really got me moving. But since I started networking and learning to grow my business by building relationships, Chazz Wilson has got a book called Five Plus One. And that's that's probably the one I recommend to more people because that teaches people how to build relationships and not just so how to build a relationship. I mean, think about if we built relationships, we wouldn't have to sell, people would want to buy from us, right? And to me, that's what that's all about.

spk_1:   1:12:20
And that's the game that is literally. How you sell the most is have the most relationships

spk_0:   1:12:25
and people don't get it. They still it's it's ah, hard so world. It's like, Wait, I'm gonna build relationships and people call me up and say hi I want to buy from you. And it's funny because we all love to buy. We just hate to be sold to,

spk_1:   1:12:39
which is Ah, now it's telling why you chose Gary the over Grant card. Oh, but you

spk_0:   1:12:43
know what? I like what Grant my liner doing? And I love the fact and Elaine actually put a post out a few months back, and I went and got Julius and you need to read this. And it's about couples. And, you know, Julie has been building JW Etiquette. Roger's been building Texas Green Plumbing, and Julie works here and helps me with it. But at the end of the day, in her comments, she said, When y'all when Couples come together and work on building something together, it's amazing. And I mean, think about it if I and I'm 56 so 10 years from now I've got a great plumbing company. Julie's got a great etiquette company, and our lives are on other ends of the world. Now she's down in Houston building Master Networks. I've been helping her with that, and I'm building Roger Wakefield, and it's stuff that we can both do together and man Oh, I love it.

spk_1:   1:13:36
It gets fun. It

spk_0:   1:13:38
does? Yeah. So nothing. Nothing against Grant Cardone. I just I'm not that hard sales guy, but I think that here and I would like to have great things that they're doing.

spk_1:   1:13:48
Oh, absolutely, Yeah. I mean, he's a lot of other guests we've had on and myself included Grant Cardone. It's more of just his personality, the way he says things his voice. Sometimes it's just I just but the subject matter that he talks about a lot of times outside of like, the scripting and hard selling and, you know, keep bugging people till they, you know, So they

spk_0:   1:14:14
eventually they say, Yeah,

spk_1:   1:14:15
yeah, like that whole thing. But he does have some great stuff. Absolutely.

spk_0:   1:14:20
And I'm glad you missed because I need to go back. I saw a video about a year ago, maybe two years ago. He interviewed her evade to the video him and a plumber, and I think at a California or somewhere I need to go back and watch that because, like you said, he's talking to a plumber about how to grow his business, and I have nothing against it. I think they do great things. No, it's a completely different mindset like you said and put him up against very Gary V. I'm sure you thought about these.

spk_1:   1:14:47
Yes, yes, exactly. What's that? What's an APP recommendation? Something that you're using right now in your business or personal life that you love.

spk_0:   1:14:57
But the huh? God, there's YouTube studio. There's two buddy ways. I think while I drive a lot because of being a plumber, and I'm sure real estate agents do two ways Tomi it, man, it gets me where I need to go.

spk_1:   1:15:11
I've never used ways. I don't know why I still use Google maps and everyone's like use ways. I just don't.

spk_0:   1:15:17
Somebody told me the maps bought ways, so they have all the same stuff now, and I don't know.

spk_1:   1:15:22
I think so.

spk_0:   1:15:22
But I know ways will tell Mae, and one of the neatest things is it was back when garment was still around. I was driving back from Austin and all of a sudden my garment said Exit and I'm on 35. It's like Wait, I got I had 100 and 50 miles to go. Had me exit go across the service road, go across the bridge to the service room on the other side. When I was going across, I could see about half a mile up. Traffic had been started backing up. We went up the service road on the other side and got. I think we went five or seven miles, went right back across the bridge, got back on, went around every bit of it, and we heard later to 18 wheelers or we saw it to 18 wheelers were in Iraq. They did not clear that traffic jam for like six hours. That's what ways does Ways changes. This is Hey, come here. It's like, OK, I don't know why, but I'm gonna turn and and it saves me so I do. I love that. That's

spk_1:   1:16:16
cool. Um, and then what's the best piece of advice you've ever received?

spk_0:   1:16:22
Fire the plumber. Fire the plumber. When I met Michael Gerber, I went to San Diego for a conference. It was the dream room and literally the other guy who went up on stage before me. Michael wanted you to write out your business plan, basically, And it was. It was in different colored sharpies in a big notebook and and you made it look cool. And I did, man, I wrote it and use all the different colors and yada yada yada with the guy he says. Okay, who wants to go first? The guy next to me literally raises his hand. So he goes up there and he's talking to Michael, Garvey said. So tell me about your business and the guy says, Well, I've got an idea about a device with it's gonna put our cars and kill the germs because the germs were killing us. Michael, look, senses. What do you mean? He says, Yep, there's germs in our car. They're killing us and we don't even know it. And I'm working on the designing a device that's gonna We're gonna put our corn is gonna kill those germs. And Michael said, That's just pure shit. The guy looks at him and Michael is that you guys have any? Y'all think that ship is a seriously, but this is a shitty idea. He says that that Look, don't bring that shit up here, he says. Matter of fact, you take your note pad back, you go set down and come up with something else. When I call you back up here on Sunday. And then this guy walks dejected, got his tail between his legs and goes back and set sail. Michael Gruber says so who wants to go next? And, man, I throw my arm up in the air and I'm waving and everybody else in the room without their head down. They're writing. They're looking on her phone. He says, Okay, you back. Harry, Come on. So I walk up and I sat down. They said, Thanks for coming up here. I said absolutely. He says, Why'd you come oppressed? Because you called me, is I didn't call you. I asked for a volunteer Oscar. No, no, no. You called me. Hey, listen, he says, Look, I don't know what you think, but you volunteered to come up here. I saw what? Here's the deal. The guy that was up here before me. All I heard you say was shit. Shit, shit, shit. I'm a plumber. And he just started laughing. So we go through my business plan and he gets to the end of it, and he says, Ah, this is madness is good. You been thinking about this? I've been working on this for a while. It looks out of the crowd. There's 40 people in a room in this private class recession, he said. How many of y'all believe this and a lot of people raise their hand? Okay, so this is good. This is really good. And he hands it back to me. It says You've only got one problem said Okay, He said, You gotta fire the plumber and I stopped and I thought, What do you mean for the plumber? And he said, You're the technician. You're out doing everything there. You cannot work on your business. If you're working in your business, you've gotta find a way to fire the plumber and for the rest. And this was Friday night. Michael Gerber at the Times. Probably 80 years old. He spoke Friday that all day, Saturday, all day, Sunday. I never saw him take more than one break during the day. He went to his hotel room, took a nap, ate whatever he did, came back down that he was on stage continuously, and I mean, it's like 15 hour days and he never stopped. And all weekend long we had doctors, attorneys, all kinds of people with different business ideas coming up there. And every time somebody come up with the others were like Man, that's that's pretty good. He's like, Roger, what do we got to do? We gotta find the plumber. You can't be the doctor and run this business. You're talking about running. You can't be the plumber and grow your business. Not if you're out plumbing every day. And you know Rosado just that want to grow and become a broker's. You can't be a broker if you're just being a real estate agent. Every day you've got fire that agent and move up to something else. Yes, so to me, the greatest advice I've ever been given in my life is fire the plumber.

spk_1:   1:20:20
I could not have planned a better wrap to that to this interview. That's that's fantastic. I'm I'm such a believer of that. And every day I'm trying to figure out how to get rid of the mechanics, not get rid, but but have someone else who's better than me do them so that I can focus on building the business, and that is so important. Look, if if that's all you want, if you really do enjoy meeting with client after client and opening doors and making offers, and that excites you and you love it. There's nothing wrong with that. But those of us who want Maur we can't get Maur if we're on the hamster wheel of close the transaction to start over the beginning with somebody else and do it again and again. And if I stop, so does the income. You've got to build a business. Fantastic. Roger. Thank you so much.

spk_0:   1:21:13
How did Esther This is right? I enjoy this. This was really wonderful.

spk_1:   1:21:16
Yeah, This is good stuff, man. Where can people find you?

spk_0:   1:21:19
You two, Uh, Roger Wakefield. It's It's easy to find under plumbing. All things plumbing the expert plumber. Just look for Roger. Wait, Phil on YouTube, Connect with me on lengthen. I love communicating with people and talking about what I do,

spk_1:   1:21:37
and we'll have all of Roger's social media links and website links and everything in the show notes over on massive agent podcast dot com. Roger. Thank you so much for being on the massive agent podcast. I really enjoyed it. Um, I know that I've consumed some of your videos in the past when I was looking for, you know, like running faucets or something. Um, it and it's crazy that we that we met up in Texas a few weeks ago. And now Now we're on the doing the show together. Immense value. Thank you so much for sharing your story in your wisdom with the massive agent audience.

spk_0:   1:22:12
Justin, thank you for the opportunity. This has been great. And hopefully there's a real estate agent after that. Listen to this and think. You know what? I can do that because they really can't. Roger.

spk_1:   1:22:23
Appreciate it, man. Thank you.

spk_0:   1:22:25
You're welcome. Thank you, sir.

spk_1:   1:22:27
Guys, thanks for listening through. That was such a fun interview. And he's such a cool guy. I met him like I said in the in the interview. I met him when I went to Garland, Texas, to speak at a fair way mortgage event. I was the emcee, and I moderated a panel at the event and Roger was on the panel and we really hit it off. And I realized this guy really knows his shit. Sure, he's a plumber, but he's also an online marketer and a very, very good one. So, um, I'm glad that we could get him on the show. He shared some serious wisdom and gold. So Roger thank you for that guy's. One more reminder. Go to massive agent podcast dot com slash e x p. Watch the new video with an open mind. That's all I can ask. I can't make it make sense for you. I can't make you see what I see. I can't make you get excited about it. I can't do any of that. What I can do is encourage you to open your mind. Take off your realty one jersey, take off your remax jersey or your K w jersey or your century 21 jersey whatever the hell it is. OK, take it off for just a second and educate yourself on the industry. Why is is e x p realty, this particular brokerage growing so damn fast? Why am I so excited about it? That I'm gonna spend time on my podcast trying to get youto watch a video to see what it's about? Why? Why is that okay? It's not just have an open mind. Go to go to the website, watch the video and then schedule is zoom call with me to talk details to talk about what it means for you and how you can plug into it, what I can provide to you and help you with if you're part of my e x p organization. So you do that right now. Massive agent podcast dot com slash e x p and last call for the 50% off the annual massive Agent Society membership. Just go to massive agent society dot com. Make sure your market is not claimed yet, so click on the claim market. Part of the men you look at the map. If yours is not, if your market is not covered in red, claim it 99 $999 for the whole year. That's 50% off the annual membership. Figure that out monthly. I'm not going to do it because I can't do that off the top of my head so easily. But that is ridiculously cheap. Go do it today on Lee. That's actually the promo code today. Only massive Agent society dot com today being Thursday, February 20th Guys, thank you so much for listening. Take care. Go sell some homes, go close some loans. Have a great frickin weekend. I'll see you back here next week. Kicker