Many REALTORS® are surprised to find that their greatest struggle with social media isn’t a lack of tech skills, but a lack of authenticity. The way we show up on social media must be a direct reflection of our authentic selves. If not, our posts will often fall flat with no likes, shares or comments. The key to feeling more comfortable in front of the camera and to getting more traction is simply to be yourself, be friendly and be relatable.
Today on the Massive Agent Podcast Dustin is talking to Kyle Draper, host of the Social Media Mindset Podcast. Dustin and Kyle drill down on the real estate agent’s marketing mindset, and how we may be self-sabotaging ourselves when it comes to videos and social media.
Kyle tells us where we should focus our attention on social media, and he discusses some specific things we can do to overcome fear and insecurity. Often the greatest obstacle is the false narrative we play in our own minds. Kyle and Dustin also discuss what agents should post about, and the mistake we make by focusing more on repeat business than referrals. This episode is packed with valuable tips. Be sure to listen to the very end for Kyle‘s top secret tip on doing Facebook Live for beginners.
Connect w/ Kyle Draper
Website
Podcast
Facebook
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*The Massive Agent Podcast is a production of the Industry Syndicate podcast network
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