With so many iBuyers entering the real estate industry and consumer behaviors changing, some may ask how agents can compete. Perhaps the question is not, “How can we beat them?” A better question is, “How can we join them?” How can we capitalize on the opportunities iBuyers create in our industry? As Realtors we understand how important it is for a trusted professional to remain at the heart of the real estate transaction to provide advice and guidance to consumers. Now, there is a tool to help us do that.
Today on the Massive Agent Podcast, host Dustin Brohm is sitting down with Kala Laos, Co-Founder and CEO of Zoodealio. Recently highlighted in Inman Tech Review, Zoodealio is a seller lead generation platform that allows agents to connect sellers with iBuyer offers and solutions. Dustin and Kala discuss how we can retain our role as real estate experts by educating sellers, and providing them with traditional listings, instant offers, and iBuyer options. This allows agents to be unbiased and true advisors to clients, who often come to us for advice.
They also discuss some great ideas for content creation on iBuyer topics, which can lead to higher conversion rates. This is a wild ride in unchartered territory. Hang on as we learn more about Zoodealio and how to conquer iBuyers, not run from them.
Connect w/ Kala
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*The Massive Agent Podcast is a production of the Industry Syndicate podcast network